Google Display Ads Services
The Google Display Network is a network of websites, applications and videos that reaches almost 90% of internet users. Ads riding on this network are also called as Google Display Ads.
GDN you can reach your potential customers when they are watching a video, surfing the web or even checking their email. Note that the person hasn’t even searched for you on the search engine yet. Such is the power of Display ads.
GDN offers different ad types. Display ads mean image ads uploaded by client. Responsive Display ads where Google automatically creates ads from your text and images. Engagement ads where images or video ads run on YouTube and across the Network. Lastly, Gmail ads displayed as expandable ads on the top tabs of inboxes.
We help you get the maximum mileage out of Google Display ads by creating attractive ads and choosing the right audiences basis of affinity, visits to your websites or other custom defined parameters.
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General Questions by Clients
Want to explore more about us? For you, we have incorporated common questions that might have arisen in your mind at times. Find answers to your questions right now & straight here!
The Google Display Network is perhaps the most influential online ad network in the world today. It boasts of reaching out to 83% unique internet users around the world. There are many reasons for such a phenomenal response to ads displayed on the Google Display Network (GDN). Firstly, advertising on GDN ensures that ads promoting your business are displayed when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Secondly, the smart algorithms of GDN ensure that your ad gets displayed to users who are not even searching for your specific product or service. Even if they are watching, searching, or browsing content that is in an affiliated category, there’s a chance that Google will display your ad. This works on multiple levels. Firstly, it arouses latent demand pushing customers to search actively for you on the internet. Secondly, Display ads work according to campaigns like lead generation, brand awareness, etc. These goals can be achieved even without the consumer doing a Google search even once for you. It makes the GDN very powerful and generates better ROI for advertisers across the world.
Many advertisers do not invest in Display ads as they feel that they are good for creating brand awareness only. Another impression of Display ads is that they are the domain of large scale brands that can afford large budgets. GBIM tells you that both these thoughts do not apply to Display ads. Display ads can most certainly be tuned for direct action by users. In other words, Display ads definitely can be used to generate qualified leads. The difference is in the messaging. While a branding ad will only carry your brand. A lead generation ad should ideally carry out a call to action. The most preferred CTA is a link to visit your website. The copy of a lead gen ad should necessarily contain the following elements – 1) A compelling offer that attracts your prospects, 2) Well-defined call to action, and 3) A landing page that further encourages your prospect to take action.
Measuring the effectiveness of your AdWords Display ad is in calculating the ROI on your marketing spends. The first step is to check whether your Display ad campaign is running and your ad is showing on the network. The Google Ads Account lets you see a list of websites and apps where your ads are displayed. Each of these will help you to view the effectiveness in terms of impressions and conversions. You can make your campaign more effective by excluding the low performing ads and including more avenues similar to the high performing one. Lastly, you can check which demographic group is responding to your ads and then ensure that you create maximum impact. This way, there are three checkpoints for AdWords Display ads.
FAQ
What to expect from a Google Display Ads Agency
What all outlets are covered under the Google Display Network?
The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show ads. This network also includes mobile sites and apps which have opted to become a part of the Google Display Network.
How is the Google Display Network effective?
The Google Display Network reaches out to your prospective customer even before they enter a search query on the Google search engine. Your ads are displayed to people who visit websites and apps relevant to your product or service or obliquely associated with them. It works as a preemptive marketing initiative that helps your brand reach out to customers right at the beginning of the purchase cycle.
What is the cost of a Google Display Network ad campaign?
Google Display Network ads can cost as low as approximately INR 10 per click if undertaken with a correct strategy. A good digital marketing agency can help you optimize your Ad campaign strategy by helping you with a bid for the right keywords, create the right digital and attractive ads and ensure the best placement with high visibility on the websites and blog pages.
