The latest buzz word that’s making noises in the IT world is Google’s Hummingbird update and we at GBIM are here to enlighten you a little about it.

Little, because currently very little is known about this development, and enlighten because we consider it as our duty.

So, what’s Hummingbird?

If you have seen an actual humming bird, the first thing you will notice about it is its speed. And so very aptly when Google launched the Hummingbird algorithm on its 15th anniversary, they decided to name it Hummingbird. Because this new algorithm is just that – Fast and Precise.

Google says that Hummingbird focuses on ranking information on a more intelligent understanding of search requests.
How many times have you typed a keyword in the Google search engine and it has given results that you might have never imagined? Hummingbird is aimed to tackle this problem. The previous search algorithms by Google, simply paired keywords in documents. But Hummingbird helps the search engine in understanding the association between concepts. The need to launch Hummingbird by Google can also be attributed to the fact that more and more users are typing full questions in their searches or engaging in conversational searches. And it becomes more and more important to provide accurate and fast results to the users so that they do not switch to other providers. So, Hummingbird is also without a doubt Google’s commercial and competitive strategy to stay in the game.

Hummingbird is set to accelerate the movement from Google keyword search to Google semantic search.

So its major advantage should be that it will develop an even and fair playground for publishers. The search word bidding war can be easily dominated by big brands and companies, but semantic search results will only enable niche website providers to gain a better rank if their content is precise, no matter how small they are.

So basically how Google searches the web will remain the same, but what will change is the way the results are displayed to  best suit and enhance the user experience.

So, does that mean SEO is over?

NO. Google says that if you have been doing what you ought to do from the beginning, there’s nothing you need to worry about. The rules remain the same. You just need to have original and high quality content.

All of a sudden Hummingbird cannot convert good content into bad. It just allows Google to process them in new and better ways.
We at GBIM have always aimed towards creating original, deep, subject-relevant content on your sites and this will only help to continue generating quality signals that matter to Google.

Just like we have braced the Penguin and Panda, we are ready to embrace Hummingbird with open arms and buzzing dedication.

Dharmesh Patel
It is with great pride and utmost responsibility I humbly accept being known as Mumbai’s visionary creator of successful SEO values. I have professional expertise in developing target rich SEO campaigns, Google Adwords, Facebook Marketing, Google analytics tactics. I also possess a gamut of associated technical know-how. As the Co-founder and director of Mumbai’s best SEO company, GBIM Technologies I have the resources and capabilities for optimizing online businesses to accomplish target goals. Over five years of focused learning and experience in SEO and digital marketing has honed my skills, improving organic search engine rankings for online businesses. I achieve set targets with a unique and creative approach based on research and analysis.

0 Comments

You may also Like:
Amazon SEO: How to Rank Highly for Amazon Searches

Amazon SEO: How to Rank Highly for Amazon Searches

Growing a successful business is the dream of every online retailer. Amazon is a great platform for them to display their products and earn income. But studies reveal that most of the businesses on this platform fail because of the lack of knowledge of how to get...

Know About Crawl Budget And Its Effects On SEO Services

Know About Crawl Budget And Its Effects On SEO Services

Crawl budget refers to the number of pages that the search engine will crawl on your website on a particular day. The number of pages crawled varies every day. There are a lot of factors that contribute to Google’s crawling. The numbers of errors on your site and the...

What Is Enterprise SEO And Why Do You Need It?

What Is Enterprise SEO And Why Do You Need It?

Enterprise SEO refers to various search engine strategies that are applied to improving the online presence of your company. There are a lot of websites owned by large scale businesses that require specialized strategies to direct traffic towards their websites. It...