What Is A Core Algorithm Update?

Google Core Algorithm Update is different from its Major Algorithm Update. We are all aware of Google’s habit of shocking us with numerous algorithm updates (major & core) throughout the year. The latest one is Google’s December 2020 core update. So what is a core algorithm update?

A Broad Core algorithm update revamps a major ranking algorithm. It means that a brand core algorithm changes the Google Search ranking algorithm in some way. It tweaks the importance, factors, order, weights, etc. It is the reason Google does not disclose the update outright, but lets you experience it.

Simply put, when Google introduces a core algorithm update, it changes the way of calculating important factors, the importance of links in PageRank, both, or a set of factors they cannot discuss without disclosing the algorithm.

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G

— Google SearchLiaison (@searchliaison) December 3, 2020

E-A-T Content: A Key Element Of Broad Core Algorithm Update

The latest core update will let Google reassess content ranking following the various changes made on a website since the previous update, having a positive or negative impact on website rankings. Websites that have abided by the last update and made their website content more relevant will notice a positive push in their website rankings.

Whereas, websites that have not worked on their content since the previous update, will see a negative dip in their website rankings. Another factor of content relevancy may be noticed due to the shift in user search interests towards a particular topic.

What happens with new content that has been published after the last update? Simple, all newly published content will be assessed against previously existing content. So all SEO experts must brace themselves as changes in rankings will be seen in the coming few weeks.

Why Does Google Introduce Core Algorithm Updates?

Google wants you to optimize your website to the fullest for the sake of a great user experience, and it is the main reason why Google Regularly releases core algorithm updates. Whenever an algorithm update is released ( Core or Major), it affects your site’s performance for better or worse in the search results.

When Google announces these updates, it helps us analyze if the change in your rankings were due to your changes in the website or something Google algorithms changed. In a way, it also helps you know whether or not your website passes the algorithm update test and the improvements needed for the same.

How Do I Know If I’m Affected By The December 2020 Core Update?

As per sources, a majority of websites will be unaffected by the recent core update. The daily visibility index will help affected websites identify the changes, and you can also refer to data seen in the Google Search Console. It is said that the websites that will be affected should prepare themselves to face some major changes.

Ranking changes might not be the direction the effect of algorithm update on a said domain, but a response due to changes seen in a closely related competitor domain.

For small domains, SERPs updates and other updates are difficult to notice as they usually face a higher percentage of changes.
At times, websites can go through changes either at or around the core update data. It is therefore important for SEO specialists to consider the fact that their website might be affected by local changes.

Broad Core Algorithm Update: Latest News

According to the latest updates, UK search results have already noticed some changes, however, it has not been confirmed as a legitimate part of the December 2020 core update.

We will have to wait for a while to see the actual changes the December 2020 Broad Core Algorithm Update has brought.

The post Google’s Brand New December 2020 Core Update appeared first on GBIM Technologies Pvt Ltd..

Looking at the huge percentage that Google Adwords provides, you now know its importance. The single most used online advertising platform, Google Adwords has made online paid advertising quick and simple.

Before starting your Google Ads journey, knowing how to use Google Adwords is a must.

This post is the Ultimate Guide To Use Google Adwords in 2021, making you a Google Adwords expert.

In this post, you will learn :

1. What is Google Adwords?  

•  How Google Adwords works?

• An Overview

• Ad Rank & Quality Score

• Keyword Importance

• Smart Bidding VS Manual Bidding
• Pricing Factors
• Location
• Match Type

2. How Should My Google Ad Look?

3. What Is Google Ads Retargeting?

4. How To Use Google Adwords: Setting Up Your Google Ads Account & Strategies to Optimise Your Google Ads Account

5. Strategies To Optimise Your Google Adwords Account

6. Google Adwords Trends 2021

7. Top 5 PPC Expert Tips For Making More Money From Google Ads

So let’s get started!

1.What Is Google Adwords?

All Google Adwords or PPC experts reading will know the answer to this question. But, for all amateur advertisers, let me explain to you what exactly is this magical online advertising platform.

Google Adwords is an online advertising digital platform curated by Google. Advertisers bid for displaying brief ads, products listings, services, videos over Google search and Google partnered websites to web users.

A. Become A Google Ads Expert: How Does Google Ads Work?

Google ads are typical PPC search ads that are displayed as search results whenever a potential customer enters the related keyword or phrase. Let’s say you Google Search Buy shoes online,

you will get a page loaded with the related search results. The search result at the very top of the SERP will have the word ADS written on top of it. That is a Google Ad that will always pop up as the very first search result on the SERP.

Now, how do I get my Google Ad on top of the SERPs?

Many factors play a crucial role in curating high-quality Google Ads, let us have a look at them.

B. Ad Rank & Quality Score:

In Google Adwords, Ad rank states your ad’s position on the search page. Your ad’s Ad Rank value denotes in which position your ad gets displayed relative to other ads and whether or not your ads will show at all. The Ad Rank value depends on two factors:

• The Bid Amount
• Quality Score

Quality Score: The quality score of your ad states your overall ad quality ( keywords, landing pages) and the relevance of your ad.

Google determines your quality score by investigating your Click Through Rates (CTR).

A higher-quality score of your ad leads to lower prices paid and improved ad positions. It is important to note that the quality score of your ad is only an aggregated estimate of your overall presentation in ad auctions and cannot be used during auction times for determining ad ranks.

Your Ad’s Quality Score depends on:

1.Relevant Landing Pages

2.Click-Through-Ratio Expectations

3.How Relevant is Your Ad

C. Keyword Importance:

Keywords form the foundation of Google Adwords. Any Google Ads expert will tell you the relevance and importance keywords play in not only creating high-quality PPC ads but also in the Bidding & Pricing formalities. Google Ads work on a process known as keyword bidding.

In the keyword bidding process, advertisers bid on keywords which are relevant to their businesses with the sole motive of displaying ads to their users when the users type the said keyword. Google follows the auction model, which is why all advertisers bid on keywords rather than buying them outright. It is to guarantee that advertisers with high budgets can ace at PPC.

PPC experts should focus on thorough keyword research intending to know the worthy keywords to bid.

C. Manual Bidding Vs Automated Bidding:

We now know the importance of keywords for creating compelling Google Adwords. Advertisers have to bid for obtaining keywords related to their industry and business. The Keyword bidding process takes place in two ways:

1.Manual Bidding:

When Google Ads Experts or online advertisers manage their keyword bidding over Google Ads and take decisions and actions manually without the help of machine learning or smart solutions.

Here, advertisers rely on intuition, experience, keyword research and performance. It is advisable to use the Manual Bidding Process when:

1. You have a limited budget
2. Your customer database is small
3. Want Full control over your campaign for making quick changes to it whenever necessary.
4. Have ample time for campaign monitoring.

2. Smart Bidding:

Also known as Automated bidding, Smart Bidding keyword strategy relies on machine learning and uses algorithms for bid optimisation as per your PPC campaign goals and requirements. Bids are set automatically for your ads constructed on the ad’s likelihood to result as a click or a conversion. Automated Strategies are designed to achieve specific business goals.

Smart Bidding is advisable when:

1. You have a high budget
2. You are dealing with large PPC accounts
3. You want to optimise the time spent on campaign monitoring
4. You have set specific business goals.

E. Pricing Factors:

Check out our blog on Google Adwords Pricing 2021 to know in detail about the Google Adwords Pricing.

F. Location:

When working with Google ads, PPC experts have to be careful with location details and try and be as location-specific as possible. Once you set up your Google Adwords account, you will have to select a specific location where you want your ads to be displayed. Google will display your ads only over the locations you specify. You must remember that Google’s sole aim is to display relevant search results to users, it is important that you specify your business location and in case if you are selling products, then the shipping locations too.

G. Keyword Match Type:

Keyword match types tell Google what you want your ads to be matched with.

It tells Google if you want your ads to correspond exactly to a search query or your ad can be displayed to anyone with a semi-related search query.

1. Broad Match: Default setting, that uses any word with your keyword in any order. Example: “Veg Pizza In Mumbai” will correspond to “Veg Pizza”, or “ Pizza  Veg Mumbai”
2. Modified Broad Match: Lets you close in on certain keywords within a keyword phrase, depicted by a “+” sign. Example: “+Veg Pizza In Mumbai” can produce, “veg pizza”, “veg and pizza”
3. Phrase Match: Matches queries which include your keyword phrase in the said order and might include extra words after or before. Example: “Best Veg Pizza” can produce results such as “Deliver Best Veg Pizza” , “Best Veg Pizza and Pasta”.
4. Exact Match: It maintains the keyword phrase as written and in exact order. Example: “ Best Veg Pizza In Mumbai” will display results for “Best Veg Pizzas” only and not for other Pizza.

2. How Does A Perfect Google Ad Look?

The Perfect Google Ad is Creative, Well-written and self-explanatory.

Other crucial elements include:

1. The Headline:

Headline plays a crucial role in your ad copy. Your ad headline is the first thing noticed by any user and has to be precise yet descriptive and catchy. Your headline must convey the intent of your ad clearly.

An enticing and catchy headline increases the likelihood of a higher click through rates even if your ad is not on the top spot.

Google now offers three headline spots for each ad. However, the third headline is saved only for those ads holding top spots in search results.

2. The Description:

Another prominent Ad feature, the description can be looked as an expanded message offering details, offers and other important details. You can have two descriptions for your ads, however, display of the second description is not guaranteed.

3. The Extensions:

Ad extensions state additional information related to your ads, giving people additional reasons for clicking on your ad. The sole reason for adding ad extension is increasing an ad’s click-through rates by several more points.

 Ad extensions can be:

4. Call Extensions:

Add your phone numbers via call extensions, giving users additional information and ways to reach out to you. Include your phone number if you have a customer service team available.

5. Location Extension:

Link your business with Google My Business, allowing potential customers to view your location and get directions to your physical business location.

6. Sitelinks Extension:

The extension helps you provide additional links to your ads, making your site offer more attractive offers forcing users to click on it.

7. Offer Extension: 

If you are offering offers and discounts, use the offer extension, showing users that you offer discounted options compared to others.

8. App Extensions:

The extension provides the link for an app download for mobile users.

3. What Is Google Ads Retargeting?

With retargeting you can connect with users who have previously interacted with your website or mobile app. You can place ads strategically in front of the said audience when they browse through Google or Google partner websites, resulting in increased brand awareness and reminding the audience to make purchases.

4. How To Use Google Adwords: Setting Up Your Google Adwords Account 

You can set up your Google Adwords account in the following steps:

1.Sign Up:

Sign up via your Google account on the Google Adwords website. In case you want a new Google account specific to Google Adwords, create one.

Create Your first campaign after you finish entering important details. The image below shows you the important details to fill.

2. Set Your Google Ad Budget:

Allocating a daily budget will help you create ads within your budget and control your expenditures. You can allocate a monthly budget too.

3.Select The Target Audience:

Denote the geographical location of your targeted audience. This ensures that your ad is displayed to only those users searching with the keywords you bid for and present in the specified geographical location.

You can use the advance radius targeting that allows to target a specific radius from zip code and set bid adjustments per target radius.

4.Pick A Network:

You can choose from the Google Search Network , Display Network,Youtube, and Shopping Network.

The former displays your ads on the Google SERPs, while the latter display ads on every website displaying ads.

5. Select The Correct Keywords:

Google lets you select 15-20 keywords triggering your add to appear over SERP. Choose keywords according to the budget you set. The keyword match system is explained in the above section of the post.

6. Decide Your Bid:

The bidding system is explained in the Automated Bidding Vs Manual Bidding Section of the post. Take a look to know in detail about how Google Ad bidding works.

7. Write You Ad:

The most prominent step in creating a Google Ad, write a thoughtful and compelling ad, forcing audiences to click on it. Your ad must be:

• Precise Yet Detailed

• Catchy Headline
• Specify CTA.

5. Strategies To Optimise Your Google Adwords Account:

Almost all Google Ads Experts swear by the following strategies for optimising their Google Adwords Account:

• Through Keyword Analysis by Reviewing, Refining and Adding New Keywords to Your Keyword List

• Ensure To Use Matching Keyword Options For Lowering Costs

• Continuously test your Ad copy and Landing Pages

• Ensure to Use Location Targeting For Displaying Ads only In Relevant Locations

• Perform Search Query Reports To Find New Keywords For Bidding

• Schedule Your Campaigns And Make It Customer Response Specific

• Consistently Optimise Your Adwords Campaigns

• Monitor Keywords and Landing Pages after 200 Page Impressions and Click-Through Rates

• Research All Available Ad Content
•  Ensure To Use All Relevant Ad Extensions

6. Google Adwords Trends 2021:

The next year will bring in fresh Google Adwords Practices and Trends. We have listed out the top 5 Google Adwords Trends In 2021:

• Responsive Search Ads

• Audience Prioritisation In The Form Of Curating Perfect Ad Messages & Availability Of Customised Tools For Audience Targeting and Better Segmentation

• The Rise Of Video Ads

• New Resources And Methods For Managing & Creating Co-vid 19 campaigns.
• Shopping Ads will Be Free, Worldwide.

7. Top 5 PPC Expert Tips For Making More Money From Google Ads: 

As an additional element to our How To Use Google Adwords 2021 Guide, we have listed out top 1 PPC Expert tips to follow to make more money on Google in 2021:

1.Relevant Landing Pages

2.Content Optimisation in The Form Of Discovering and Creating As Much Of Content As Possible

3.Keyword Optimisation 

4. Use Every Possible Ad Extension For Creating Detailed and Well-Informed Ads
5. Make More Use Of Automated Ads & Campaigns

Google Ads when used correctly, helps you skyrocket your business and forms a strong platform for you to promote the same. However, if not used correctly, Google Ads can be a total disaster. It is advisable for agencies and businesses aiming to invest a big budget in Google ads to approach a Digital Agency, specialising in Google Ads Creation.

When It comes to heavy Google Ads Marketing, you will need the help of Google Ads expert for creating the Perfect Google Ads For Your Business.

GBIM is a Google Adwords Certified Digital Agency focussing on Google Ads via:

• Remarketing

• Display & Search Ads

• Youtube

The post The Ultimate Guide: How To Use Google Adwords 2021 appeared first on GBIM Technologies Pvt Ltd..

Every business owner reading this might instantly feel wow, this is the best way I can advertise my business online! 

But there are also a few business owners who feel Are Google Adwords Services worth it?

So, for all you business owners, amateur online advertisers, who are still in doubt if this PPC Advertising service is worth your time and investment or not. Do not worry as reading this post will solve all your doubts and tell you how Google Ads Services can be a boon to your Business.

This post will help you know and understand how You can Boost Your Business with Google Ads Services.

1. Back To The Basics: What Are PPC Advertising Services & Getting Started With Google Adwords.

PPC Advertising is an online channel of advertising your business, products and services over search engines websites. PPC management services work on a simple rule, advertisers only pay every time a user clicks on their ads online. Businesses that run PPC ads are only charged only when an online user clicks on their ad. Google Adwords works on the foundation of PPC Ads. 

How Do I Start With Google Adwords?

Before starting with Google Adwords Services, it is important to know how this PPC advertising platform works.

Whenever a user performs a google search related to products or services you deal in, ensure that your ad will pop as a search result. Also, when you work with Google Adwords services, your ads get displayed overall on Google partnered websites. A pivotal point to remember is that your ad might not pop as the very first search result every time. Want to know how to Get Your Google Ad on top of the SERP? Check out How To Use Google Adwords in 2021 to know in detail about how to use Google Adwords Services and the important working factors to consider when using this PPC advertising service.

Now, before you start working with Google Adwords, you first have to open a Google Adwords account!

Create Your Google Adwords Account in simple steps:

• STEP 1: Sign Up on the Google Adwords Website via your Google Account or create a fresh Google Adwords Account.
• STEP 2: Once Signed Up, create Your Google Adwords Budget
• STEP 3: Select Your Target Audience
• STEP 4: Pick your desired network for displaying your Google Ads. You can pick from Search, Display, Youtube and Shopping Network.
• STEP 5: After selecting the desired network, you must perform an important step, Picking the Right Keywords.
• STEP 6: The Bidding Process. You can bid either manually or choose automated bidding.
• STEP 7: Write A Mind-Blowing Google Ad.

Tips For Working With Google Ads:

The following tips will help you not only when working with Google Ads but also be an impetus for your business growth via Google Ads:

    A. Learn The Basic Terms:

When working with Google Adwords Services, it is crucial to have an understanding of basic terms such as Keywords, Bid, Quality Score, Ad Rank, CPC, Conversion.

   1. Account Organisation:

Organising your account by breaking down your products or services into various categories and forming an account structure helps you boost your business. Google Adwords has two categories of account organisation: Campaigns & Ad Groups. Campaigns can represent larger and important business categories, whereas Ad groups represent specific products/services. This practice helps in creating specific audience-targeted ads. The more specific your ads are the more clicks it will get boosting your business.

   2. Budget Settlement:

Set your overall budget that includes your keyword budget, bid budget and daily budget as per your business goals. It is advisable to set different campaign budgets, bid amounts corresponding to your business goals. You can alter your budget whenever you want, depending on the desired result.

   3. Select Correct Keywords & Set Correct Keywords Match Types:

The correct keywords can skyrocket your business as it leads your ads to a target-specific audience searching the exact keywords you use in your ads. Remember, the more competitive a keyword, the more bid it costs, so set your keyword budget and bids accordingly. Keyword match type practices add a boost to correct keyword selection. It helps in refining your Google Ads, making it more audience-specific.

You can set your Keyword match type in one of the following settings:

• Broad Match
• Phrase Match
• Exact Match
• Negative Match

   4. Place Relevant Landing Pages:

Your landing pages have to be attractive as it is the first-page potential customers visit after clicking on your ad. It is advisable to create a landing page relevant to your ads and keywords as it fastens the search process for potential customers. The quicker a potential customer gets what they want from your ad or landing page, the faster he becomes an actual customer!

  5. Decide The Devices Your Ad shows Up On:

You must know what devices your ideal customers prefer using while online surfing and searching for products and services. Is it a Desktop, Mobile or even both? Placing the ads on audience preferred devices helps you connect with your ideal audience quicker, leading to quicker sales.

 6. Write Ads:

Your main goal of using Google Adwords services is to create Ads! Ensure they are creative, detailed yet precise and target the correct audience. Ads implementing target keywords become an audience favourite and are clicked on more. It is advisable to include a strong Call To Action in your Google ads for boosting your business.

 7. Link Your Account To Google Analytics:

You do not always need to link your account with Google Analytics when using Google Adwords services. Linking becomes an added advantage as Google Analytics shows you what actions people perform once they land on your website. You come to know if people perform the desired action after reaching your website or just click on the ad and then leave your website. The insights help you to improve your ad game for boosting your business and optimising your online marketing budget.

 8. Performance Monitoring:

After campaign activation, it is time for you to see whether or not your campaign works. For boosting your business with Google Ads, you must monitor your campaigns consistently to know what strategies work and what fails.

How Does Google Ads Services Boost My Business?

1. Google Analytics:

Linking your Google Account to Google Analytics proves to be a boost for your business. Google Adwords services only keep a check on the number of clicks on an ad, whereas Google Analytics tracks and keeps a check on all user-related activities performed on a website post ad clicks. With Google Analytics, you can track, monitor and report website activities. For gaining information about complete user journeys, it is essential to link your Google Ads to Google Analytics. 

Although two separate distinct fields, Google analytics is a unique campaign monitoring tool giving clear insights on customer behaviour post ad clicks. Online advertisers and business owners can have an idea about how many clicks are actually turning into potential customers and how many are just waste clicks. 

Google Analytics helps you know:

1. How long visitors stay on your page
2. The number of visited pages
3. Land Page Bounce Rates
4. New visitors, recurring visitors and other important information.

This insight can help PPC Advertisers know what is working and what’s not and select accurate keywords for curating audience-specific keyword-oriented google ads. This practice gives a big boost to businesses.

2. Works Faster Than SEO:

Google Adwords Services & SEO both are search engine marketing strategies aiming to generate increased traffic and leads. SEO is a long term, stable and organic practice, whereas Google Adwords is a paid, less long than SEO and consistent practice. SEO is good for business stability. Google Ads are essential for revamping or boosting your business quickly and displaying your business in front of the preferred target audience. With Google Adwords Services you can:

1. Focus on multiple keywords
2. Switch on and off campaigns according to your marketing goals
3. Your Ads appear on top of SERPs increasing visibility.

So businesses who want to make a strong & quick impact must opt for Google ads as it provides them with an easily reachable audience improving visibility, the website traffic and thereby increasing potential customers and sales.

3. You Can Advertise Across Platforms:

A major boost that businesses receive with Google Adwords services is the multi-platforms it offers for business to advertise their products and services over:

1. Computers
2. Laptops
3. Mobiles
4. Apps

This multi-channel platform exposes your business to a wide world of online users who could turn into potential and actual customers. 

Using Google Adwords services for your business could end up getting you customers which were not even a part of your target audience! 

These customers might have seen your ad on the devices of their choice, liked it and clicked on it and further performed an action on your website, thereby increasing your sales and boosting your business.

4. Fulfil Your Marketing Goals:

You can fulfil various marketing goals with the help of Google Adwords services. You can make use of different ad formats and ad features for customising your ads as per your marketing goals. 

Want to receive more phone calls? Add the “call” button, use video ads for creatively displaying your brand.

You can fulfil various marketing goals such as:

1. Make customers take an action on your website
2.  Make Customers visit your stores
3. Make customers Call up your business
4. Make visitors/customers install your app.

Fulfilling your marketing goals is bound to have a direct impact on your business growth.

5. Consistent Performance Measurement For Business Growth:

Traditional advertising media ROI can be very difficult to calculate and keeping a track of your advertising budget can be a hassle.

When using PPC Advertising services, you face no such hassles you are aware:

• Who clicks on your ad
• The leads you have generated
• The traffic you generate from Google Ads to your website
• Which keyword is important and generates the most traffic & leads
• Your Per lead costs

This data helps you change or twist your campaigns whenever necessary for achieving better results and boosting your business.

 6. Ace Your Competition:

Businesses not running ads on Google beware! You might ask why? It’s because your competitors, even the ones whom you think might not perform well, can be running ads on Google, giving themselves a greater exposure to the audience and enlisting the perfect keywords for their products or services. So remember, whenever an online user searches for a similar product or service offered by you, your competitors pop up as Google ads over SERPs and not you. Your competitors can ace you, pushing you behind the race. You can lose out on business in the wink of an eye.

To stop yourself from being in this unfortunate position and for boosting your business you must choose Google PPC advertising services. Being a transparent online advertising service, Google Adwords helps you track your competitors and know how they are promoting their business, the keywords used and the networks used for ad display. Once you have a thorough understanding of your competitors , nothing can stop you from among them and growing your business.

 7. Customer-oriented platform:

Google Adwords services prove to be a customer-oriented platform as you can:

• Reach your customers whenever they search for products and services related to you.
• Connect with local customers who might not even know about the products/ services provided by your business.
• Allows you to display your location to your contact information to online users via ad extensions, making it easy for potential customers to get in touch with you.
• Enable you to target highly specific searches by selecting customer-oriented keywords so that whenever a customer inputs those keywords for Google search, your ad will be the first one to pop up.
• Follow up with old customers via retargeting
• Optimise Ads as per your potential customer behaviour.
• Reading the unique customer-oriented opportunities Google Adwords provides must have made you realise the key role it plays in Boosting businesses. You can reach a wide customer base when advertising via Google Adwords.

Boost Your Business With Google Adwords: Google Announces New Resources For Managing campaigns Through Covid 19:

In the lieu of the Covid 19 Pandemic, Google Adwords services have been extra supportive and provided a guide detailing the various ways and resources for managing campaigns through covid 19. You can go through the guide on the Google Adwords website. The Covid 19 Google Adwords Guide aims to help businesses adapt their business strategies to the current turbulent times and move forward with their businesses.

It explains how consumer patterns and behaviours are changed due to the pandemic, how you can access the pandemic’s impact on your business, the new challenges faced by businesses and the steps to take for overcoming these challenges. Click here to know more.

Boost Your Business With Google Adwords: The Final Verdict

Many businesses prefer managing their own Google Ads Services and PPC advertising services. This practice can be useful for upcoming or small business. 

However, businesses running multiple Google Ads need an undivided focus that sometimes is not possible by inhouse online advertisers. It is for this reason that businesses running multiple PPC or Google Ads campaigns must approach PPC Management Services or Digital Agencies specialising in PPC Management Services.

The goal of PPC Management Services is to oversee the Various PPC campaigns, offer strategies and manage the said company’s PPC funds. 

Selecting a PPC management service with Google Adwords certification can be the perfect combination for large businesses aiming for aggressive PPC or Google Adwords campaigns.

We at GBIM form the perfect combination of a PPC & Google Adwords certified Digital Agency. We offer unique, client-specific paid media strategies. 

The post Boost Your Business with Google Ads Services appeared first on GBIM Technologies Pvt Ltd..

Adding Structured Data to Your Product Pages enables Google to display detailed product information in rich search results, including Google Images. With the help of the Markup, viewers can see various product features like Price, availability, and review ratings directly via search results.

Using the Markup for product pages will help you attract potential customers when they search for products on Google Search Or Images. 

PRO TIP: The post only explains how to make your products eligible for display on Google Search results and Google Images. For displaying your products as unpaid listings on the Google Shopping Tab, Provide a feed through Google Merchant Centre for opting for surfaces across Google.

WHERE CAN I USE THE MARKUP ❓❓❓❓❓

You can use it for two types of Product Pages:

1. Product Pages Describing a Single Product
2.  Shopping Aggregator Page, listing a Single Product in addition to information about different sellers offering similar products.

PRO TIP 👨🏻‍🏫 : Using OfferShippingDetails structured data lets people know about shipping costs, estimated delivery time frame based on delivery location and company shipping policies.The shipping details can appear on the overview and store tabs for specific product results. The said feature is only available in the US. It is available in English on Mobile Devices.

HOW DO I ADD STRUCTURED DATA?

Please refer to the earlier posts of the Series to know in detail about How To Add Structured Data.

WHAT ARE THE GUIDELINES TO FOLLOW?

1. Use the Markup only for specific products, not a category or product lists. Presently, Product Rich Results support pages focusing on a single product.
2.  Do Not use the Markup for Adult-Related Products.
3.  For Product Reviews, ensure to add a valid name for the Person and Team entities.
4. For displaying Product Information in the rich image viewer, always include the name, image, price and priceCurrency entities.
5.  For displaying your product information in the Related items feature, make sure to include the name, image, price, priceCurrency and availability feature.

WHAT ARE THE BEST PRACTICES RELATED TO SHIPPING DETAILS?

1. Modelling Free Shipping:Use the ShippingRate property to zero for specifying free shipping for all regions where you ship the products on your products pages.
2. Specifying Regions that you do not ship: Add the doesNotShip property for specifying regions where you do not ship your products.
3. Specifying Multiple Shipping Services for For the Same Delivery Region: Use the ShippingDetails property multiple times for specifying several shipping services within the same delivery region. Use the said property with different combinations of the ShippingRate and DeliveryTime properties.In case you have multiple ShippingRate properties for the same delivery location, Google will display the cheapest delivery shipping rated option.

WHAT ARE THE VARIOUS PROPERTIES OF THE MARKUP?

A. Product:

The entity holds the said product or service offered.

The various sub-properties of the entity are as follows:

1. Name: The Entity holds the Name of the said product.
2. Review: The nestled review of the Product. Ensure to follow the Review snippet guidelines and the recommended and required properties list.
3. AggregateRating: The nested AggregateRating of the product. Ensure to follow the Review Snippets Guidelines and the Recommended and Required list of properties.
4.  Offers: The nested offer or Aggregate offer to sell the product. Ensure to include the required and recommended list of properties for either of the entities.
5. Brand: The entity holds the product brand. In case you set the type to anything other than Brand or Organisation, Google will consider it as a thing. Hence, it is recommended using the Brand or Organisation property instead.
6.  Description: The entity holds the product description.
7. Gtin8 | Gtin13 | Gtin14 | Mpn | Isbn: The entity holds all identifiers. Ensure to add all identifiers.
8. Sku: The entity holds a merchant-specific identifier for the product.
9. Image: The entity holds the URL of a product photo.

• • Every Page must contain at least one image.
  • Images URLs should be indexable and crawlable.
  • All images must represent the marked up.
  • All image file formats must be supported by Google Images.
  • High-Resolution images are preferred.

B Offer: The entity holds an offer for transferring some rights to an item or for providing a service.

Include the following sub-properties :

1. Price: The entity holds the offer price of the product. The entity is required for your products to be eligible for rich image viewer and related items feature in Google Images.
2. Availability: The entity holds all possible product availability options. It is expressed with a URL link in the markup. You can add their short names instead, without the full URL scope. The said property is required for products to be eligible for the related items feature in Google Images.
3. ItemOffered: The entity holds the items being sold. It includes a nestled product but can also contain other item types or free text.
4.  PriceCurrency: The entity holds the currency used to describe the product price, in three-letter ISO 4217.
5.  PriceValidUntil: The entity holds the date represented in ISO-8601 after which the said price will no longer be available. The product snippet may not display the said entity representing a past date.
6.  ShippingDetails: The entity holds nested information regarding the shipping policies and options associated with an offer. Ensure to add the shippingdetails and the required and recommended properties.
7. URL: The URL of the Product web page.

C. OfferShippingDetails:

The entity holds the shipping costs and estimated delivery time frames based on the location and your company’s shipping policies. The OfferShippingDetails property is not a necessity.

The following properties are required:

• ShippingDestination: The property indicates the shipping destination. Ensure to specify various sub-properties like ShippingDestination.addressCountry, ShippingDestination.addressRegion.
• ShippingDestination.addressCountry: The entity contains the two-digit country code in ISO 3166-1
• DeliveryTime: The entity holds the total time taken between the order receipt and the goods reaching the final customer. Nest the following properties:
  • DeliveryTime.businessDays
  • Delivery.cutOffTime
  • DeliveryTime.handlingTime
  • Delivery.trasitTime
• 4.DeliveryTime. businessDays: The entity holds the number of days that orders are processed. Specify the days using the DeliveryTime.businessDays.dayOfWeek.
• DeliveryTime.dayOfWeek: The entity holds the day that the order is processed on. For orders received on non-business days, the processing starts on the next business day. The non-business days that fall in between are added to the handling time.
• numberyTime.cutOffTime: The said time after which no new orders get processed on that day in ISO-8601 Format. One day gets added to the said handling time.
• DeliveryTime.handlingTime: The said holdup time between the order receipt and the goods either leaving the warehouse or prepared for pickup. If the delivery is an onsite- pickup, then specify the
  • delivery.handlingTime.minValue
  • delivery.handlingTime.maxValue  
  • delivery.handlingTime.minValue
  • delivery.handlingTime.maxValue
• DeliveryTime.handlingTime.minValue: The entity holds the minimum number of days a product is in transit between the order receipt and the goods either leaving the wear house or being prepped for pick up for on-site pick-up delivery methods. The value should be a non-negative whole number.
• DeliveryTime.handlingTime.maxValue: The entity holds the maximum number of days a product is in transit between the order receipt and the goods either leaving the warehouse or being prepped for on-site delivery methods. The value should be a non-negative whole number.
• DeliveryTime.transitTime: The entity holds the classic delay the order has been sent for delivery and the goods reaching the final customer.
• DeliverTime.transitTime.maxValue: The entity holds the maximum number of days the said product is in transit between being out for delivery and being received by the customer.
• DeliveryTime.transitTime.minValue: The entity holds the minimum number of days the said product is in transit between being out for delivery and being received by the customer.
• DoesNotShip: The entity specified when shipping to a particular shippingDestination is unavailable. For stating that the shipping item is unavailable for ShippingDestination, set True. When you set the ShippingDestination value to True, only the ShippingDestination property is required.
• Either ShippingDestination.addressRegion or a postal code: The entity holds the region or postal code when applicable. Provide either of the entities, not both.

When including shippingDestination.addressRegion, the said region should be a 2- or -3 digit sub-division code, without the country prefix.Postal code should have one of the following properties:

• • ShippingDestination.postalCode : The postal code.
  • ShippingDestination.postalCodePrefix: The defined range of postal code specified by a common textual preference. Always use the property for non-numeric reference.
  • ShippingDesination.postalCodeRange : Defined range of postal codes.

• ShippingRate: The entity holds details about the shipping costs to the said destination. State the Ship ingRate.currency and ShippingRate.value properties. You must specify only one shippingRate or OfferShippingDetails property.
• ShippingRate. currency: The said currency of the shipping cost in 3-letter ISO 4217. It must be the value stated in the offer.priceCurrency property.
• ShippingRate.value: The said cost of shipping to the ShippingDestination. Do not include currency, symbols, thousand separators, or spaces. For specifying free shipping, set the value to 0.

D. BETA Properties:

The below-listed properties are still in BETA and do not surface as shipping details in product rich results at present. Providing the information helps Google know the relationship between the said product and other shipping related pages on your site. Google might use the information for developing Rich Results.

1. ShippingSettingLink: The URL to the said page on a website outlining the company’s shipping policies. The page must hold one or more policies applicable to the product.

E. An Alternative Approach For Configuring Shipping Settings With Google:

Retailing shipping policies can be complicated and be subjected to further changes. In case of trouble relating to modelling and keeping your shipping details up-to-date with the markup, consider configuring your shipping settings in Google Merchant Centre.

When you choose to use both shipping markup and shipping settings in the Merchant Centre for products submitted in yourMerchant centre product fields, it only specifies submitted products in the product merchant centre fields. Shipping Markup applies to product markup in your site and not to your

F. AggregateOffer:

The entity holds and offers to represent an aggregation of other offers.

1. LowPrice: The entity holds the lowest price of all offers available. Ensure to use a floating-point number.
2. PriceCurrency: The stated currency described for the product price, in three-letter ISO 4217.

The property is specified for the product to be eligible for the rich image viewer and Related items feature in Google.

1. HighPrice: The entity holds the highest price of all available offers. Ensure to use a floating-point number.
2. OfferCount: The said number of offers for the product.

To know in detail about How To Monitor Rich Results with Google Search Console, Analysing Traffic and Fixing Troubleshooting Problems refer to the earlier posts of the series.

The post Product Structured Data – A step by step guide appeared first on GBIM Technologies Pvt Ltd..

Mark up your videos with VideoObject for providing explicit video explicit details such as video description, thumbnail URL, upload date, duration, etc. . Videos appear in search results, Google Images, and Google Discover.

Your video appearance eligibility depends on the way you mark up your content. Your videos can be eligible for the following video enhancements:

1. Live Badge:

• • Add a live badge to your video by marking your it with BroadcastEvent. Apply the Live Badge to any public video live-streaming for any length of time. Examples:
  • Sporting Events
  • Award Shows
  • Influencer Shows
  • Live Streaming Video Games

Ensure to follow the Live Badge Guidelines and use the correct Indexing API to ensure that Google crawls your page at the correct time.

2. Home Activities: It helps people find activities to do at home. You can expect videos, online events appear in search results. Adding Video Structured Data makes your videos eligible for rich results with no additional steps.

Check Out the Home Activities Post for more information on the Home Activities Content.

3. Clips (limited access): It helps users navigate quickly to specific video points.

• • For videos hosted on youtube: Google search might enable clips based on the video description on youtube. To know more about the practice, check out the Best Practices for marking timestamps in youtube descriptions.
  • Videos hosted on web pages:

Add Clip structured data to your VideoObject for helping Google understand the important points in your video. Currently, the feature is available only for a small set of providers. For Participating, register yourselves in the Google Form.

4. Video Host Carousel: It enables users to explore video galleries by adding ItemList structured data. Currently, the feature is available only for a small set of providers. Google search might automatically show a host carousel for your website without adding ItemList structured data.

HOW DO I ADD STRUCTURED DATA?

Check out the earlier posts of the Series, to know in detail about How To Add Structured Data.

What Are The Guidelines To Follow?

Apart from the Webmaster Guidelines and General Structured Data Guidelines, Video Best Practices, Video sitemap guidelines and Carousel guidelines, follow the following guidelines:

1. Live Badge Guidelines :

When adding BroadcastEvent for live streaming videos, follow the below-listed guidelines:

1. Never use Vulgar or offensive language in structured data.
2. For ensuring that Google crawls your Livestream video at the correct time, use the indexing API. 

Use the API for the following events:

1. When a video goes live
2.  After the video has stopped streaming, and the said page’s markup has been updated for indicating the endDate.
3. Whenever there is a change in the markup and Google has to be notified.

 PRO TIP: The Indexing API is used only for Livestream videos.

  2.Best Practices for making timestamps on youtube:

1. Timestamps: When a clip starts
2. Label: The name of the clip

Ensure to adhere to the following guidelines:

1. Adhere to the timestamp format : [hour] : [minute] : [second].
2. Make sure to specify the timestamp label on the same line as the timestamp.
3.  Ensure to Place each timestamp on a new line in the video description.
4. Ensure that the label contains at least one word.
5.  Always list the timestamps chronologically.

3. Clip Guidelines (limited access):

1. The said video must be publicly available to watch without a subscription.
2. The video should have the ability to deep-link at some point other than the start point in the said video URL.
3. Always add Clip structured data to a page where users can watch the video.
4. The total video duration must be of a minimum of 30 seconds.
5. Ensure that no two clips of the same video that are defined on the same page must share the start time.
6. The video should have VideoObject structured data.

WHAT ARE THE VARIOUS PROPERTIES OF THE MARKUP?

For enabling video enhancements in Google search, add the below-listed properties:

1. BroadcastEvent: Used for marking up Livestream videos to enable a Live Badge on videos.
2. ItemList: Used for marking up pages with a list of videos to enable video host carousel.
3. Clip: Used for marking up important segments in the video aiming to help users navigate to specific points in the video.

A. VideoObject : 

The main entity of the markup. It must be added for content to display as a video-rich result. The entity holds a video file.

Ensure to add the following sub-properties:

1. 1. 1. Description: The entity holds the description of the said video. HTML tags are always ignored.
      2. Name: The entity holds the video title.
      3. ThumbnailURL: The said URL pointing to the image file.
      4. All images must be crawlable and indexable
      5. Images should represent the marked-up content.
      6. Image must have a .jpg , .png or gif format.
      7. Images should be 60px x 30px, minimum.

4. UploadDate: The said date when the video was first published in ISO-8601 format.
5. Content URL: The URL pointing to the said video media file, in one of the supported encoding formats. Avoid linking directly to the page where the video lives. It should be the URL of the video media itself.

It is advisable to provide the video URL. Provide a URL by using either one or both properties: Content URL or embedURL.

6. Duration: The duration of the said video in ISO-8601 format.
7. EmbedURL: The URL pointing to a player for the said video that is one of the supported encoded formats. Avoid linking directly to the page where the video lives. It is in the form of a <embed> tag. It is advisable to provide the video URL. Provide a URL by using either one or both properties: Content URL or embedURL.

For ensuring that only Googlebot access your content, use a Reverse DNS Lookup.

      8. Expires: The date after which the video will expire and not be available for viewing in ISO-8601 format. Do not include the entity for entities not having an expiry date.

     9. Haspart: Videos having important segments must nest the specified Clip properties in the said VideoObject.

10. InteractionStatistics: The entity holds the number of times a particular video is watched. From October 2019, Google recommends using InteractionStatistics instead of InteractionCount. Goggle supports InteractionCounts but recommends using InteractionStatistics.
11. Publication: For live videos wanting the LIVE Badge, nest the BroadcastEvent properties in your VideoObject.
12. RegionsAllowed: The specified regions where the video is allowed. Google assumes it to be everywhere when not specified. Specify the said countries in ISO 3166.

B. BroadcastEvent:

The entity holds an on-air or online broadcast event.

For being eligible for Live Badge when displayed, you must nest the below-listed properties in your VideoObject.

The BroadcastEvent properties are not needed, below-listed properties are a must for your video to gain a Live Badge.

1. Publication: The entity holds the live-streamed video. It can be a list or a single video.
2. Publication.endDate: The specified time and date when the Livestream ends in ISO8601.It is necessary to provide an end date for videos that are no longer live and finished. In case the end date is not known before the live stream ends, provide an approximate EndDate. When the endDate is in the past or present, it indicates that the video has ended and is no longer live. When the endDate is in the future, it indicates that the live stream will end at the stated time.
3. Publication.isLiveBroadcast : A boolean entity. Set it to true if the video is live-streamed, irrespective of the past present or future.
4. Publication.startDate: The said time and date when the live stream is expected to start in ISO8601. The startDate in the past or present indicates that the stream has been started

C. ItemList (Limited Access) :

The entity holds a list of items. It can be any item example: Top 10 best Gadgets for homes.

For helping Google understand your pages better add the below listed ItemList properties with the VideoObject properties.

1. ItemListElement : Notes a single page item. Every ItemList should include VideoObject properties and ItemList properties.
2. ItemList.position: The ordinal position of the said item page in the list.
3. LastItem.URL: The said canonical URL of the item page. Every item must have a unique URL.

D.Clip (Limited Access) :

The entity holds a short tv, radio program, a segment or a part of the segment.

For being eligible for Clips ensure to nest the below-listed properties in your VideoObject. Clip properties are not required but the following properties are required for wanting your video being displayed with video segments.

1. Name: The entity holds the name of the clip. It can be a descriptive title for the clip content.
2. StartOffSet: The said start time of the clip stated as the number of seconds from the beginning of the work.
3. URL: The said URL pointing to the start time of the clip. The clip’s URL should point to the same URL path as the said video with additional query parameters specifying the time.
4. EndOffSet: The clip’s end-time represented as the number of seconds from the beginning of the work.

HOW DO I MONITOR SEARCH RESULTS WITH SEARCH CONSOLE?

 It is recommended to check Google Search Console in the following three cases:

1. Following Deploying Structured Data For The First Time :

Look for issues via the Rich Results Status Report after Google completes indexing your pages.

In case of issues:

1. Fix the Errors.
2. Inspect a Live URL for checking if the issue persists.
3. Request a validation via the status report.

2. After releasing new templates or updating your code :

When significant changes are made to a website, monitor it for increased structured data errors and warnings.

A. If your website displays increased errors, then you may have rolled out a new template that does not work, or your site interacts with the existing template in either a new way or a bad way.

B. If you notice a decrease of valid items ( not complemented with an increase in errors), then maybe you are not embedding structured data in your webpages. Make use of the URL inspection tool for knowing what causes the issues.

C. Analyzing Traffic Periodically :

 Use the Performance Report for analyzing traffic periodically. The specified data will let you know how often your page gets displayed as a rich result in a search, how often users access it and your average position on search results.

You can pull these results using the Search Console API.

HOW DO I FIX TROUBLESHOOTING PROBLEMS?

1. Your structured data must have errors. Check out the list of structured data errors.
2. Troubleshoot missing rich results or drop in total rich results.
3.  Check out the Webmaster FAQ for general questions about crawling and indexing.
4. Pop a question in the webmaster office hours.
5. Post a question in the Webmaster Forum.

PRO TIP: Google never guarantees features using structured data will show up in search results. Check the General Structured Data Guidelines to know the common reasons why Google may not display your content as a Rich Result.

The Video Structured Data Post Concludes The All About Data Structure Series Posts.

Check out All our Data Structured Posts to know more about every structured data element in detail.

The post How To Get Your Videos On Google? appeared first on GBIM Technologies Pvt Ltd..

What you can do is provide information via adding the Website structured data for Google to understand your website better.

PRO TIP: Google does not guarantee for sitelinks search box for appearing on search results. Also, it is not guaranteed that websites or apps using the search box markup will display the sitelinks search box.

HOW DO I IMPLEMENT SITELINKS SEARCH BOX TO MY WEBSITE/ APP?

For sitelinks search box being eligible to appear on your website/app, follow the below-listed steps:

1. Ensure to Install A working Search Engine on your website or Android App.

• • Website: Make sure to set up a search engine for your website. The feature helps forward the user’s query to your target by using the specified syntax in the structured data. Your search engine must support UTF-8 Encoded queries.
  • Apps: Check out the search overview on Android Developer for knowing how to implement a search engine box on your app. Your android must support an Action_View intent from search results, corresponding to the data URL specified in your markup’s potentialAction.target property.

2. For implementing the Website structured data entity on your website homepage:

For using the feature, an app must have an associated website, even if it is a single-page website. Follow the additional guidelines:

• •  Add the markup only to the homepage, not other pages.
  •  Ensure to specify one SearchAction for the website and others if supporting apps. A website must have a SearchAction even if the app is the preferred search target. It ensures the search result directs to your website, despite the users not searching from an android phone or an installed android app.

3. Verify the structured data using the Rich Results Test.
4. Ensure to verify the search engine implementation by copying the Website.potentialAction.target URL via your structured data that replaces the {search_term_string} with a test query and browses to that URL in the said web browser.
5. Make sure to set a preferred canonical URL for your domain’s homepage by using the rel= ‘canonical’ link element on all homepage variants. It helps Google choose the correct URL for the markup. Your server must support UTF-8 character encoding.
6. When working with Apps, enable proper intent filters for supporting the URL you specify in the app markup target. Check out Firebase App Indexing for Android for knowing how to create intent filters for Google Search.

WHAT ARE THE GUIDELINES TO FOLLOW?

Follow the Webmaster Guidelines and General Structured Data Guidelines for making your site eligible to appear as a search result.

Check out the earlier posts of the series to know more about the general structured data guidelines.

HOW DO I PREVENT A SITELINKS SEARCH BOX FROM APPEARING ON MY WEBSITE?

 Add the below-listed metadata to your homepage for preventing sitelinks search box:

<meta name=”Google” content=”nositelinksearchbox” />

WHAT ARE THE VARIOUS PROPERTIES OF THE MARKUP?

1. Website: the entity holds the said website.
2.  PotentialAction: The entity holds the URL for sending the query to, and the syntax of the sent query. Ensure to implement a webpage or intent handler that can receive the said request and perform an appropriate search on the submitted site. For users not using an Android App, the search box will send the website query version to the specified location. For users on Android devices having a specified android intent URL, the said URL will be sent.

Ensure to create a website SearchAction for enabling the desktop search case. You can specify a SearchAction object for your app if supporting app search. Every SearchAction object has the following actions:

• • potentialAction.@type
  • potentialAction.query-input
  • potentialAction.target

3. PotentialAction.query-input: Ensure to use the literal string required name= search_term_string, or any placeholder used in the target.

      4.PotentialAction. Target : A string in the said format : search_handler_uri { search_term_string}.

• •  Search_handler_uri: For websites, the said URL handler must receive and handle all search queries. For apps, the URL of the said intent handler for your search engine that handles search queries.
  •  Search_term_string: The said placeholder string that replaces the user’s search query once the user “clicks” the search button in the box.

5. URL: Specify the URL of the said site that is searched. 

Set it to the canonical homepage of your website.

Refer to the previous posts of the Series to know in detail about Monitoring Rich Results with Search Console, Fixing Troubleshooting problems and Analyzing Traffic.

The post Sitelinks Search Box Schema appeared first on GBIM Technologies Pvt Ltd..

It is a useful feature for job seekers, individuals wanting to restart or enter a new career path, students who want to acquire new skills for their new jobs or careers.

PRO TIP: The Job Training feature is still in its BETA version.

The Feature is currently limited to Job Training Providers in the US only.

HOW DO I ADD THE FEATURE TO MY WEBPAGE?

You can implement the Job Training feature on your program web page by adding structured data to your webpages.

HOW DO I ADD STRUCTURED DATA?

Refer to the earlier posts of the series, to know about How To Add Structured Data To Your Webpages.

WHAT ARE THE GUIDELINES TO FOLLOW?

In Addition to the General Structured Data and Webmaster Guidelines, the below-listed guidelines need to be followed:

• Program Eligibility Guidelines:
•  For being eligible to appear in Google’s job training listing ensure:
• Your webpage Includes all structured data elements.
•  All eligible programs must result in occupations requiring less than a bachelor’s degree. Degrees and courses such as Associate degree, Certificate Program, programs requiring full-time enrollment of up to two years wherein students pay to attend fall in the category. Example: Community College Programs, Private College Programs, NGO-led educational programs, etc.
• Programs which pay a wage do not have a length limit. Example: Employer-run apprenticeships, on-the-job training, etc.
•  Programs should match the in-demand occupations in your area.
• The programs must accept applicants having no degree other than a high school diploma.
•  The program prepares its students only for an occupation. Only online programs are not accepted.
• Programs lasting for two years or lesser offering full-time enrollment for students are eligible to charge.
•  Programs which provide job training but have no credits do not lead to degrees are allowed.
•  For occupations having programmatic accreditation according to the US DoE, such programs must have programmatic accreditations.

What Are The Various Structured Data Properties Used?

• EducationalOccupationalProgram:

Programs costing money or free are structured using the property.

The following sub-properties are required for programs structured using the said entity.

• ApplicationDeadlineLine : The entity states the last date at which the program stops accepting applications in ISO-8601. In case of rolling applications state the last possible date that the program accepts the application. For programs that are offered more than once a year, specify multiple dates in a list.
•  Identifier.propertyID : The entity holds the said key for a PropertyValue entry specifying the type of identifier.

All programs are required to specify two identifier types:

•  CIP 2010 : 6 Digit CIP code, as published in the 2010 specification from the US Department of Education.
•  ProgramID : A unique program identifier as used by the identifier.
• Identifier.value: The said entity contains the said value for a PropertyValue. It must correspond to the specified PropertyID.
• Name: The entity holds the name of the said program.
• OccupationalCategory : The said occupation towards the end of which students attending the training program will be working.
• If the said program trains students for multiple occasions, specify multiple values in an array. Ensure to use BLS SOC-6 code as published in the 2010 SOC guide.
• Offers: The entity holds the said estimated cost of the program, if applicable. The said estimated cost can be either the total cost of the program or broken down into tuition, fees and other costs.
• Offer.price_specification.price should be a number.
•  Include program-related fees.
• Do not include fees not required to complete the program.
• Offers.specification.price : The entity holds the said price for the specified offer.
• Offers.pricespecification.priceCurrency: The entity holds the currency of the sad price for the specified offer.
• Provider: The entity holds the said educational organiser providing the program.
• Provider.Address: The entity holds the physical address where the students go to attend the program. In case of multiple locations, repeat the address for each location.
• Provider.address.addresscountry : The code of the physical address where the students go to attend the program. Use the two-letter ISO 3166-1 alpha-2 country code.
• Provider.contactPoint : The said point of contact. It must be set to Admission for one ContactPoint.
• Provider.contactPoint.telephone : The said entity holds the phone number which a prospective enrollee can call to gain more information.
• TimeToComplete: The said time it takes for a full-time enrolled student for completing the program in weeks, months, years expressed in ISO-8601. In case you do not know the duration, use the number of credits multiplied by the expected full-time workload.
• ApplicationStartDate: The said beginning date when the program begins collecting applications in ISO-8601. For rolling applications specify the property for each date for applications being accepted multiple times in a year.
• DayOfWeek: The said day of the week when the program is offered.
• Description: The entity holds the description of the said program.
• EndDate: The ending date of the term when students are not required to attend classes or exams in ISO-8601. For programs having multiple end dates specify the property for each date when the program could end.
• EducationalProgramMode: The said entity holds the course content format. It also states if the student can take the course in person or remote. Use the below-listed case sensitive values :

1. 1. IN_PERSON: The program requires attendees being physically present
   2. ONLINE: The program is 10o% online and does not require physical attendance.
   3. HYBRID: The program is partially online and partially offsite.

• FinancialAidEligible: The entity holds the different aid types for which the program is eligible.
• PUBLIC_AID: Aid which is offered by the government.
• PROVIDER_AID: Aid being offered by the school/organisation
• MaximumEnrollment: The entity holds the maximum capacity of students enrolled in the program every time it is offered.
• NumberOfCredits: The said number of credits earned after completing the program.
• OccupationalCredentialsAwarded: The credentials received after completing the program.
• Offers.category: The said entity contains the cost category related to the program. In case the tuition cost is different for in-state and out-state students, use additional category fields to specify the same.
• ProgramPrerequisites: The said prerequisites for attending the program.

Example: If a high school diploma is required, then, set credentialCategory to HighSchoolDiploma.

• StartDate: The said program start date formatted in ISO-8601. In case the program is offered multiple times in a year, then, specify the property multiple times.
• TermDuration: The time duration for completing a term represented in ISO-8601.
• TermsPerYear: The said number of times the study terms are offered per year.
• TimeOfDay: The said time of day when the program runs.
• TypicalCreditsPerTerm: The said number of credits a full-time student has to take.

1. WorkBasedProgram:

For wage providing programs add the WorkBasedProgram property.

The following sub-properties are needed while adding the above-stated entity:

1.Name: The name of the said program.

2.OccupationalCategory: The said occupation at the end of which students attending the training program will be working.

If the said program trains students for multiple occasions, specify multiple values in an array. Ensure to use BLS SOC-6 code as published in the 2010 SOC guide.

3.Provider: The entity holds the said educational organiser providing the program.

4. Provider. Address: The entity holds the physical address where the students go to attend the program. In the case of multiple locations, repeat the address for each location.

5. ApplicationDeadline: The entity states the last date at which the program stops accepting applications in ISO-8601. In case of rolling applications state the last possible date that the program accepts an application. For programs that are offered more than once a year, specify multiple dates in a list.

6. ApplicationStartDate: The said beginning date when the program begins collecting applications in ISO-8601. For rolling applications specify the property for each date for applications being accepted multiple times in a year.

7. Description: The entity holds the description of the program.

8. EndDate: The ending date of the term when students are not required to attend classes or exams in ISO-8601. For programs having multiple end dates specify the property for each date when the program could end.

9. Offers: The entity holds the said estimated cost of the program, if applicable. The said estimated cost can be either the total cost of the program or broken down into tuition, fees and other costs.

• Offer.price_specification.price should be a number.

•  Include program-related fees.

• Do not include fees not required to complete the program.

10. MaximumEnrollment: The entity holds the maximum capacity of students enrolled in the program every time it is offered.

11. OccupationalCredentialsAwarded: The said credentials received after completing the program.

12. Offers. Category: The said entity contains the cost category related to the program. In case the tuition cost is different for in-state and out-state students, use additional category fields to specify the same.

13. ProgramPrerequisites: The said prerequisites for attending the program.

Example: If a high school diploma is required, then, set credentialCategory to HighSchoolDiploma.

14. SalaryUponCompletion: The entity holds the hourly wage received by the trainee upon successful completion of the trainee.

Specify the duration as P1H.

15. StartDate: The beginning date of the program in ISO-8601. If the program is offered multiple times in a year, then specify the property multiple times.

17. TimeToComplete: The said time taken for a full-time student for completing the program.

18. TrainingSalary: The hourly wage earned by the trainee on the first day of the program. Specify the duration as P1H.

1. EducationalOrganisation:

For institutions being accredited from a certification board use the said entity.

Add the said entity to a top-level page on your website or as a provider field for a specific program.

• Address: The said address of the main campus. Include as many addresses as possible. The more properties provided, the higher the quality of the program.

•  ContactPoint: The main admissions telephone number that a student can contact.

•  Name: The name of the said organisation.

•  Identification: The entity holds identification for the organisation.

• LeiCode: The legal entity identifier of the organisation.

• TaxID: The US tax identification number of the organisation.

5. HasCredential: The entity holds the national or regional accreditation granted to the said institution based on US Department of Education accrediting bodies.

6. HasCredential.CredentialCategory: The said category of the credential.
7. HasCredentials.recognizedBy: The said organisation acknowledging the validity, value or utility of the said credential.

8. HasCredential.recognizeBy.name: The name of the Recognized organisation.

9. SubOrganization: The said address of the secondary campus. Should be specified if there are multiple campuses.

10. SubOrganisation: Any type of campuses included within the organisation. Used in case of multiple campuses.

11. SubOrganisation.address: The said address of the secondary campuses.

12. SubOrganisation.name: The name of the said secondary campus.

PRO TIP: Work-Based programs also use Job Posting Structured Data addition to or instead of work-based structured data.

Refer to the earlier posts of the series to know more about How To Fix Troubleshooting Problems.

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Recipes appear in Google Search and Google Images.

RECIPE ENHANCEMENTS:

You can enhance your recipes display over Google in two ways:

• Guided Recipes :

The Recipe structured data allows Google Assistant to guide users through various Recipes on Google Home and helps in a smart display. Make sure to add the RecipeIngridient and RecipeInstruction properties.

• Recipe Host Carousel :

You can enable users to explore recipe gallery pages by adding ItemList Structured Data.

PRO TIP: Please refer to the previous posts in the Series, to know in detail about How To Add Structured Data.

WHAT ARE THE GUIDELINES TO FOLLOW?

1. It is mandatory for you to follow the General Structured Data Guidelines for making your Recipe eligible on Search Results.
2. To display your Recipe as a Guided Recipe on the Google Assistant, ensure that your content follows the content restrictions policy for the assistant.
3. Only use Recipe structured data for content containing information about preparing a particular dish and not for any other type of content.
4. For ensuring that your Recipes are displayed as a carousel or grid, follow the below-listed guidelines:
5. Ensure to provide ItemList structured data for summarising the recipes for your lists.
6. Ensure to add ItemList structured data together or separately with the Recipe structured data.
7. Your website must include a summary page listing all the recipes in the collection.

WHAT ARE THE VARIOUS PROPERTIES OF THE STRUCTURED DATA?

1.Recipe: The item holds a particular recipe.

2.Image: The entity contains the image of the completed dish.

• a.All images must be crawlable and indexable.
• All images must represent the marked-up content.
• All Image formats must be Google Images Supported.
• Each page must contain one image, and e.Google picks the best image that is displayed   in search results considering the aspect ratio and resolution.
• Always provide high-resolution images with the said aspect ratios: 16×9, 4×3, 1×1.

3. Name: The name of the said dish.

4.Aggregate Rating: The property denotes the average review score for the said item. Follow the Review guidelines and the Required and Recommended AggeregateRating property.

5. Author: The name of the person or organisation who has created the recipe.

6. CookTime: the entity denotes the cooking time of the dish in ISO-8601. Ensure to use the entity in combination with preptime

7. DatePublished: the date of recipe publication in ISO-8601.

8. Description: The entity denotes the summary of the Dish.

9. Keywords: The entity contains various other keywords related to the recipe such as the said season, the holiday and other descriptions.

Ensure to:

• Ensure to separate all multiple entries is a keywords list separated by commas.
• Avoid using a tag which should be in RecipeCategory or RecipeCusine.

10. Nutrition.Calories: The said number of calories per serving of the recipe.

11.PrepTime: The entity denotes the length of time taken for preparing the dish in ISO-8601. Ensure to use it in combination with CookingTime.

12.RecipeCategory: The entity denotes the type of the said recipe. Example: Dinner, Breakfast, etc.

13.RecipeCusine: The entity denotes the region of the recipe. Example: Meditrenian, French.

14. RecipeIngridient: A mandatory property for Guided Recipe. The ingredients used in the said recipe.Ensure to include the only ingredient which is essential for making the recipe.Avoid including unnecessary information like the definition of the ingredient, etc.

15.RecipeInstructions: The Entity is a mandatory property for Guided Recipes.The instructions needed to follow for making the dish.

You can denote the value in two ways:

a.HowToStep: You have to specify each step of the recipe via the entity.

b.HowToSection: Only use if the recipe has multiple sections. The entity groups the steps of multiple recipe sections.

• Single or Repeated Text Property :

A chunk of text indicating one or more steps. Google treats all the steps as part of a single section. Repeated property values are sequenced into a single chunk of text. Google then tries splitting the block of text into several individual steps. It tries to find and remove section names, numbers, keywords, any item which can incorrectly appear in the recipe step txt. It is recommended that you unambiguously specify steps using the HowTo step property.

Do not include unneeded metadata.

Only include texts containing how to make the dish. Avoid including texts like Directions, etc.

The steps should be specified outside the structured data.

16. RecipeYeild: The entity must be an integer type for guided recipes. Ensure to specify the number of savings the recipe produces with only a number. Use additional yields if you wish to include different units. It is required for specifying nutritional information preservation.

17. TotalTime: The entity holds the total time taken for making the entire dish in ISO-8601. You are free to use min and max as child elements for specifying a range of time

Use the entity in combination with CookTime and PrepTime.

18. Video: The video contains the steps to make the dish. Ensure to follow the list of Required and Recommended properties video properties.

• VideoWithClips: Video clips corresponding to segments of the video. Other various parts of the recipe might refer to the clips defined in the Video.hasPart

19. Video.hasPart: The video clip which is the part of the entire video.

20. Video.hasPart.endOffset: The entity holds the end time of the clip represented as several seconds from the starting of the video.

21. Video.hasPart.name: The name of the said clip.

22. Video.hasPart.startOffset: The beginning time of the clip represented via the number of seconds from the starting of the video.

23. Video.hasPart.URL: The link to the start of the clip. It must match the values set in Video.hasPart.start

How To Section :

PRO TIP: Many Recipes do not have sections. For Recipes having sections, start by splitting the recipe instructions into HowToStep properties and add the HowToSection only for specifying sections of steps.

• Ensure to use the said section for groping a sequence of steps that make up the recipe instructions.

• Always specify the HowToSection directly within the RecipeInstructions property or an ItemListElement of another HowToSection.

• It is used for defining a single recipe containing multiple steps

• Do not use the section to define different recipes for the same dish

•  Use Recipe property for stating multiple recipes for a dish.

The various properties of the HowToSection:

a.ItemListElement: The entity holds the detailed steps of the section or subsections. If a recipe sub-section is not defined properly, then it might be presented as another step.

b.Name: The entity holds the name of the said  section.

HowToStep :

Use the entity for holding the various steps of a recipe.

1.  ItemListElement: The entity holds a detailed list of sub-steps that includes directions and tips.
2. Text: The entity holds the full instructional text of the said step.

It is an optional entity, used only when ItemListElement is used.

Only include instructional text and not other texts such as Directions, etc.

3. Image: An image for the said step.

All image URLs must be Crawlable and Indexable

Images should represent the marked-up content

Images should be in .jpg , .png , or .gif format.

4. Name: The entity holds the word or a short phrase summarizing the step. Avoid using non-descriptive text.

5. URL: The entity holds the said URL linking directly to the said step.
6. Video: The entity holds a video for the said step or a clip of the video.

1. HowToDirection and HowToTip:

Use the said entity for describing directions or tips.

• Text: The said text of the direction or tip.

ItemListElement :

The property must be added if you want your recipe eligible to appear as a carousel.

• ItemListElement: The said item contains annotation for a single page item.

•  ListItem.position: The item contains the ordinal position of the item page in the list.

• ListItem.Url: The URL of the said item page. Each item must have a unique URL.

PRO TIP: For knowing in-detail about problems related to Troubleshooting and Monitoring Rich Results with Search Console, please refer to the previous posts of the Series.

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What is meant by manual actions?

Manual action is a penalty given to websites by the search engines if they practice unethical methods of going up in the rank hierarchy which is against their policies and guidelines. The unethical practices are called as Black Hat SEO. There are a lot of reviewers that keep a track of the website’s activities and see if they are complying with Google’s Webmaster Quality Guidelines.

When you are penalized, there is a huge drop in your rankings. Your website or several pages may completely vanish from the search results. All the organic traffic that you derived will be gone too. The drop in the search rankings can occur overnight or in a few days.

How can you check manual action?

The notifications regarding the manual action are visible in the Google Search Console under the Manual Action Report. The report will include all the issues that Google has tracked from your websites. A list of troublesome pages will be provided to you well in advance. You can fill a reconsideration request by making modifications but if the search engine finds the website still faulty, your request will be rejected and you will be notified about it.

Different manual actions and how to fix them?

• Spams triggered through user action 

According to the policies set up by the search engines, the users cannot bombard the site with self-promoting links and texts. If any website allows the inclusion of forums and comments on blogs that are generated by users then the site will receive a manual action for sure.

However, you can check your site for malicious content by using the ‘site:’ search query. If you find any kind of irrelevant content, you can simply delete it so that users will not have access to it. Further, make sure that the content created is safe to be used.

• Unnatural links

Some people try to use unethical and unlawful means to step up their rank in the search results through unusual links. If Google detects some unusual linking patterns that go against its guidelines then you are bound to receive a manual action. Such linking methods are applied to manipulate the page rankings. You should avoid including excessive link exchanges and purchasing links from PBNs.

This issue can be solved if you can identify the paid links. Use the rel=” sponsored” tag and affiliate your links using this feature. This will prevent you from becoming a part of manual actions.

• Quality of content

It is rightly said that content is king. If your content is not valuable to users, Google will not allow such content to be promoted. Any kind of website that harbours doorway pages or thin affiliate pages is not fit to be included in the search rankings. Moreover, low quality scraped content or guest posts and auto-generated content is also liable to come under the category of manual action.

You can fix this issue by reanalyzing these pages and make sure that they add some value to the user experience. Another alternative is that you can use robot.txt files to stop search engines from crawling through the pages that are not of much use to the users. It is also possible to eliminate these pages from the search results by applying a noindex tag upon them.

• Cloaking redirects

Cloaking is one of the worst techniques that anyone can apply to lure users to their page. It involves manipulating the code of a page. When this happens the visitors are landed on a page where they were not meant to be with the help of some sneaky redirects. The page that opens up is different from what was submitted to Google in the first place.

To fix this issue, you need to take help of Google Search Console’s URL inspection tool. This tool tells you how Google looks at the pages which are affected due to this malfunction. You will be required to fix the content and code of the page to remove the impact of any shady redirects on your page.

• Keyword stuffing

Excessive use of keywords is something that comes under the Black Hat SEO strategy. You are not allowed to use a keyword repetitively by adapting means like hiding it with an image or mixing the stuffed keyword with background by changing their font colour. This is something that will make you eligible for manual action.

To overcome this issue you need to check the CSS styling for keywords that have been used excessively. Along with CSS styling, do check for the HTML codes of the pages that have been affected with this. 

• Mobile redirects

Sometimes website designers add some specific tools that are required for mobile users. In such cases, mobile users can also experience some sneaky redirects. A somewhat different version of a website created especially for mobile phones leads to this malfunctioning. People add a script or code that redirects mobile users to a different URL than what they searched for. Such scripts even force the users to open ads. 

You should run a check for viruses and scan for malware. If you have not put these scripts or codes intentionally then it is important to run these checks to stay protected from manual action.

If you have been penalized then it is important to know that there is no particular duration about how much time will the website take to regain its rankings. There is no time frame about how much time it will take to redirect its traffic.

The best possible way to avoid or stay protected from manual actions is to do White Hat SEO. You can create a good user interface and publish content which is unique and genuine. Such content always attracts the links. It requires a lot of patience to improve and grow your website. You should use ethical ways to do so than to recover from a manual action.

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