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If you don’t want your Google Ads to be displayed on a particular search query or a keyword, you can use the Negative Keywords section. By putting a set of keywords in this section, you will be excluding those particular phrases or queries for your ad’s relevancy. If you are struggling to make the most out of Google Adwords’ Negative Keyword option, then let us know. We can optimise your ad campaign the way you want. Call us now!