There are lots of ways to market your business. Traditional methods like newspapers, radio, and television are still effective, but the rise of the internet has also made it easier for businesses to promote their products directly to their potential customers.
Getting your business online is important because it allows you to reach a wider variety of people in a less expensive manner. This is why many businesses opt for pay-per-click advertising. However, there are two major players when it comes to PPC advertising: Google Ads (formerly known as AdWords) and Facebook Ads.
Both platforms allow businesses to promote products in much the same way: by bidding on keywords related to terms that people use when they’re shopping for products like yours. So if you’re selling running shoes, you can bid on search terms like “running shoes,” or even more specific phrases like “best running shoes for flat feet.” Digital marketing agencies in Navi, Mumbai have effectively made use of both these platforms to promote various businesses,
But the question may come down to which platform should you choose? Which one would be more suitable for you? You may seek the service of any digital marketing agency in Navi Mumbai and they will all tell you that, it really depends on what kind of product you’re selling and how much money you have available to spend on advertising.
As marketing experts working in digital marketing agencies in Navi, Mumbai we are aware that Facebook and Google ads are two of the most powerful marketing tools available. Both platforms offer a wide variety of targeting options and ad creatives, and we’ve seen Facebook and Google ads drive similar results for businesses.
To help you decide which one is right for your business, we’ll break down the basics of each platform and how they work:
Facebook Ads: A bit of background and what makes it great
When Facebook created its ads platform, they wanted to compete with Google AdWords. Unlike Google Ads, which is focused on search term targeting, Facebook Ads gives businesses the opportunity to use audience-based targeting. To do this, Facebook uses their own unique Customer Match database as well as external data from third-party companies such as Experian Marketing Services and Acxiom Corporation.
Google Ads: A bit of background and what makes it great
Larry Page and Sergey Brin built Google AdWords with a mission: to organize the world’s information and make it universally accessible and useful. It’s no surprise that this mission has helped grow the platform into one of the most effective online advertising platforms available today.
Google Ads vs. Facebook Ads: Cost
One of the biggest differences between Google Ads and Facebook Ads is cost. And the fact that Google Ads are much cheaper.
Facebook Ads provides no bidding option so you have no control over bids or costs of acquisition. You only pay for what you are served. While this doesn’t mean you have to pay more for targeted ads, it does mean there are less options for optimization. Google Ads offers CPC bidding options that allow you to optimize costs by setting a maximum CPC bid limit per keyword.
The cost per click you will pay for an ad on Google is less than half of what you will pay for an ad on Facebook. But, don’t be fooled by the huge difference in cost per click. The cost per acquisition (CPA) can be much more expensive on Facebook depending on your product, audience, and sales funnel.
The price you will pay to reach each individual on Google or Facebook depends on many factors including which country you’re targeting, your ad’s position in the search results, keywords used in the ad copy, and how relevant your audience is to your business.
Which one is Beginner’s Friendly?
If you’re just getting started with paid ads for your business, you may be wondering which platform or platform should you use: Google Ads or Facebook Ads?
Facebook Ads is mostly for small businesses and Google Ads is mostly for more established companies. Facebook ads are less complicated than Google Ads. They’re easy to set up and can be quickly changed. It is affordable for small companies, but the customer base may not be as large as Google Ads has to offer.
In general, Facebook’s advertising platform caters well to small businesses because it makes it easy for you to manage multiple campaigns at once. This is because these ads are all housed in a single dashboard so you can keep track of everything going on with your marketing efforts. The downside here is that the interface is not as streamlined as Google’s, making it more difficult to use if you don’t have any experience with advertising online.
Google’s platform, on the other hand, does not offer much in the way of management features so it can be more difficult for small businesses with limited time or resources to manage their campaigns effectively.
All in all, Facebook Ads are a lot easier to use. It is not as complicated as Google Ads and does not require any technical knowledge.
Local business application
If you are working in the local business, then Google Ads will be one of your best options for this. You can build up a campaign quickly, and it’s easy to use.
Users can set up ads for local businesses in just a few minutes. Your customers can easily find your company when they’re searching online in their neighborhood. Also, Google Ads will help pinpoint the correct audience that you are targeting for your business.
Engagement
As you might expect, these two platforms are far from equal, especially when it comes to the engagement of your audience.
First of all, nobody can deny that Facebook has a much larger audience than Google. While this isn’t everything, it’s definitely something that should be taken into account.
Facebook and Google are both giant digital ad platforms, but they’re used differently by ecommerce retailers. Both are effective for generating traffic and engagement to your website.
Facebook is an engagement machine. It’s made for social interactions and sharing content. It’s tailored towards brands who want to cull as much information as possible from their users. Google is a search engine, first and foremost. It was built on the idea of pay-per-click advertising, and it offers the best interface for displaying ads on search results pages.
Combining Facebook Ads and Google Ads
The best way to choose between Facebook Ads and Google Ads is to test them yourself. You can use the same budget to advertise on both platforms and compare the results over time.
If you already have existing Google Ads, it’s possible to import your AdWords account into your Facebook Advertising Manager account to manage both platforms through one interface. This will allow you to better track your return on investment (ROI) by comparing data from each platform.
However, the only time it makes sense to run two separate campaigns is if you’re trying to reach different audiences using Facebook Ads and AdWords. If people who visit your site aren’t likely to be interested in Facebook Ads (for example, if they’re older than 55), then it doesn’t make sense to spend money trying to advertise on both platforms.
Conclusion
As digital marketing experts employed in a reputed digital marketing agency in Navi, Mumbai, we would recommend that if you are a new business, you should focus on Facebook because it offers more tools for newbies. If you are an established business, Google is your best choice, because Google allows you to reach the right customers in a more precise way.
