- January 11, 2023
How To Handle the Negative Impact of Duplicate content?The online presence of a brand is nowadays responsible for controlling the revenue generation of the company. Since contents are still, the king of website optimization strategies, you should concentrate more on the content. However, when content is a copy of other content available on some other website, it can degrade your website. And don’t be surprised if Google algorithm blacklists your website for duplicating the content. so, it's time to know how the copied contents can harm the website and how to avoid a catastrophe.
⮚ What are duplicate contents?According to SEO experts, Duplicate content is a text or a block of text from content that is an exact copy of the original content that is present on some other website. Content will be a duplicate even when the writer is paraphrasing, partially or fully, or spinning the original article. Needless to say, if your website steals content, the Google algorithm will not consider it a good parameter for ranking on the SERP. Some website owners post duplicated content intentionally aiming to get as good a ranking as the original content. but some websites may have posted content without even realizing that it is a duplicate version. Sometimes use of similar terms, phrases and similar concepts can show duplication in the contents. But Google bots won’t penalize the website for such content. Still, it will have a negative impact on the SERP. So, you have to be very cautious about avoiding duplicate write-ups on your website.
⮚ Why avoid duplicate content?Contents can make or break your reputation on the digital platform. If the readers like the content, the viewers will stay on your page for a few minutes and check out the products or services seven if they don’t buy on the first visit. And equal harm is possible when a visitor is on yoru website, only to find a re-writing of a blog that is trending nowadays. Thus, duplicate content will always cause problems with search engine rankings. Some other problems include
- Dilution of the link equity
- Non-availability of your important web pages on the SERP owing to the copied contents
- Issues with indexing as crawlers can detect duplication.
- Negative impact on the core site metrics including the rank position on the SERPs and traffic
- Compromise in domain authority.
⮚ Types of duplicate contentsThere are primarily two types of duplicated content:
- Internal duplicate contents
- External duplicate contents
⮚ #1. Internal duplicate contents:This can happen on your own website. The writer may have created two cell contents on similar topics and have used similar phrases or excerpts. There can be other causes of internal duplication of contents too. These are:
- The similarity in the on-page elements like meta descriptions, page titles, and headings can also qualify as duplicate content. You can avoid this by creating innovative variations for the content on each web page.
- Have you used the same product description for some items on the site? Then this will be also added to the list of copied contents. if you aim to distribute the products to third-party websites or other resellers, you have to come up with different product descriptions.
⮚ #2. External duplicate contents
- Such Duplicate content will appear on other websites where the developers will copy your write-up and post it on their website to boost traffic. The common instances include
- Scraped Content: Webmasters often copy or steal content from another website. They use a specialized tool to rephrase and spin the content for posting on their site. Unfortunately, these “scrapers” often fail to replace the branded texts in the contents. Thus Google can easily detect such copies and can restrict the pages.
- Syndicate Content: such contents differ from the scraped content because in such cases, you are allowed to post duplicate content on another site. It is possible to syndicate various blog posts, infographics and articles.
⮚ Methods to prevent duplicationYou can apply several methods to stop the duplication of content on your page as well as on other web pages. the common tactics include
- Meta tagging
- Duplicate URLs
- Canonical tags
- Parameter handling