Instituted in 2005, we stand out in the crowd, and we’ve set a benchmark in the digital industry. Being situated in the heart city, Mumbai
Instituted in 2005, we stand out in the crowd, and we’ve set a benchmark in the digital industry. Being situated in the heart city, Mumbai
Our Experts Will Help You Reach Out To Your Customers With Our Google Display Ads Services
What Are Google Display Ads Services & Their Types?
The Google Display Network is a network of websites, applications and videos that reaches almost 90% of internet users. Ads riding on this network are also called as Google Display Ads. With Google display ads, you can reach your potential customers when they are watching a video, surfing the web or even checking their email. Note that the person hasn’t even searched for you on the search engine yet. Such is the power of Display ads.
GDN offers different ad types. When you run display ads, they are usually appealing and engaging. You can target your customers on various display network platforms via videos, texts or images. If you want your ads to be displayed in various combinations, you can make use of Responsive display ads. With responsive display ads, you just have to provide images, descriptions and headlines, and then your ads are displayed & tested with different combinations to see which one performs the best. Lastly, you can run Gmail ads, which are inexpensive & an interactive option to engage with your audience.
We are your go-to Google display advertising Service agency.
Our Google display ads experts at GBIM will help you get the maximum out of Google Display ads by creating attractive ads and choosing the right audiences based on affinity, website visits and other custom-defined parameters. If you are looking for an agency in Mumbai, Pune, or other cities in India to run a display advertising for you, then come to us.
Create attractive display ads.
Choose the right audience for your ads
Help achieve your desired Ad goals
What makes Google Display Advertising a powerful tool for businesses?
The Google Display Network is perhaps the most influential online ad network in the world today. It boasts of reaching out to 83% of unique internet users around the world. There are many reasons for such a phenomenal response to ads displayed on the Google Display Network (GDN). Firstly, advertising on GDN ensures that ads promoting your business are displayed when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Secondly, the smart algorithms of GDN ensure that your ad gets displayed to users who are not even searching for your specific product or service. Even if they are watching, searching, or browsing content that is in an affiliated category, there’s a chance that Google will display your ad. This works on multiple levels. Firstly, it arouses latent demand pushing customers to search actively for you on the internet. Secondly, Display ads work according to campaigns like lead generation, brand awareness, etc. These goals can be achieved even without the consumer doing a Google search, even once for you. It makes the GDN very powerful and generates better ROI for advertisers across the world. This makes display ads one of the best types of google ads that can boost your business performance:
Want to know how Google ads
How We Strategise
How Does Our Company Devise Display Network Ad Strategies To Make Them More Effective?
Measuring the effectiveness of your Display ads is calculating the ROI on your marketing spends.
Check campaign status:
The first step in how our agency measures whether our strategies work is to check whether the Display ad campaign is running and showing on the network. The Google Ads Account lets you see a list of websites and apps where your ads are displayed to show the effectiveness in terms of impressions and conversions.
Campaign Analysis:
We then analyse & make our campaign more effective by excluding the low-performing ads and including more avenues similar to the high-performing ones.
Campaign Optimization:
Lastly, we then check which demographic group is responding to your ads and then ensure that the campaign is optimised in a way that creates maximum impact and is effective. This way, there are three checkpoints for our AdWords Display ads strategy.
Display Ads, Good For Branding Or Generating Leads? Hear from the experts at our company.
Many advertisers do not invest in Display ads as they feel that they are good for creating brand awareness only. Another impression of Display ads is that they are the domain of large-scale brands that can afford large budgets. GBIM tells you that both these thoughts do not apply to Display ads. Display ads can most certainly be tuned for direct action by users. In other words, Display ads can definitely be used to generate qualified leads. The difference is in the messaging. While a branding ad will only carry your brand, a lead generation ad should ideally carry out a call to action. The most preferred CTA is a link to visit your website.
The copy of a lead gen ad should necessarily contain the following elements –
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1A compelling offer that attracts your prospects,
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2Well-defined call to action, and
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3A landing page that further encourages your prospect to take action.
have a project on mind? We can help you
Frequently Asked Questions
What all outlets are covered under the Google Display Network?
The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show ads. This network also includes mobile sites and apps that have opted to become a part of the Google Display Network.
How is the Google Display Network effective?
The Google Display Network reaches out to your prospective customer even before they enter a search query on the Google search engine. Your ads are displayed to people who visit websites and apps relevant to your product or service or obliquely associated with them. It works as a preemptive marketing initiative that helps your brand reach out to customers right at the beginning of the purchase cycle.
What is the cost of a Google Display Network ad campaign?
Google Display Network ads can cost as low as approximately INR 10 per click if undertaken with a correct strategy. A good digital marketing agency can help you optimize your Ad campaign strategy by helping you with a bid for the right keywords, create the right digital and attractive ads and ensure the best placement with high visibility on the websites and blog pages.
