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Discontinuing SEO Services During A Pandemic May Damage You For Long Term

by | Apr 22, 2020 | SEO, Digital Marketing

The Coronavirus pandemic is causing large harm to an all-digital world. Some way or another everyone is undergoing a specific loss be it personally or on the business fronts.

This is the hard time that has raised several questions in front of all businesses. As people are more worried about their health. They are also experiencing tremendous financial instability which is obvious but very natural.

As COVID-19 is changing the financial world drastically. Almost all companies are striving hard to restore themselves with new and advanced marketing strategies. As known to everyone, SEO is a crucial factor for every promotional method.

Owing to this pandemic, some organizations are thinking to adjust their efforts to lessen the optimization process. They are planning to reduce SEO services that may save them some money.

But discontinuing SEO services during this pandemic may prove unfavourable for your business in the long term and may harm the complete marketing campaign.

With this fluctuating world economy, it is essential to understand that gradually, COVID-19 will end. But what after that? If you have stopped continuing SEO services during this pandemic undoubtedly, you may have to start from scratch once it is over.

You may even end up losing complete organic ranking in search engines like Google than you would have thought. Let us see why SEO is very much important and how discontinuing it is harmful to your business.

People Crave For Quality Information:

Since people are under lockdown, they are at home. Hence, they prefer reading quality content and getting information by surfing the internet. It means that content is receiving huge demand. This increased demand for high-quality content is higher than compared to previous scenes.

Hence, invest more time and effort in the content through the SEO. People are isolated and searching for more information online than before. Hence, this is the perfect time to receive high rankings. Your potential clients may get in touch with you as they are residing in their homes and are surfing the internet.

Also, you can anyway lessen content marketing expenditure through reoptimizing and updating the old content. You can convert articles into podcast or webinars. Isn’t it amazing?.

Your Competitors Are Still Active:

Irrespective of what niche your company has, you will probably face tough competition. Hence, always keep in mind that not all of your competitors will stop their SEO efforts during this pandemic situation. Most of them will consider this as a golden opportunity and will try to climb higher to get good rankings.

If you stand down by now, you are giving your competitors a chance to move ahead. When everything will go back to normal, the competitors would be far ahead of you and nothing would be in your hand.

Hence, it would be a wise decision not to stay panicked and to go with the flow. Rather, be such a company that is taking complete advantage of this situation.

Clients Still Need Your Services:

During this lockdown and COVID-19 pandemic, your significant clients and customers have gone nowhere and are at the same point. Naturally, the falling economic situations may have blocked their buying capabilities. Though most of the customers are there to take benefit of your services all the way and this is what will bring satisfaction to you.

If you stop your SEO efforts, you are also losing your potential clients and customers, which is a huge loss. It is rightly said that around 80% of our predictive business completely relies on current clients.

By continuing your SEO services, you are giving your clients a direct opportunity to collaborate with you again. Your SEO strategy will help you to stay on the first page of the search engine results, thus placing you in front of the people.

Remember, SEO is a Gradual and Result-Oriented Process:

SEO is a continuous process, and it shows returns after a certain period. If you stop it and not done investment efforts, then SEO will end performing gradually. In short, you cannot stop the SEO work today and then continue it after the next three months.

If you do this, then you would probably lose all ranking that you have gained till now. All kinds of investments you did in the previous period in the SEO strategy will be a complete waste. Once the pandemic would be over, it would require you to start your SEO efforts right from the beginning.

Also, you may lose your contact with the SEO Provider during this pandemic and searching for a new one would be a task during the recovery period. It is because most of the companies are now highly focusing on advanced and new SEO techniques.

Money Is The Base Of Everything:

Though the time is too tough for every business, no businessman wishes to fall in a loss. Hence, if you do not adopt an appropriate marketing method, it will be hard to keep your business stable. It is because marketing is the driving force for sales and sales bring cash.

Naturally, the ROI may not be as per your expectations as you could see before the pandemic came. But it would still be sufficient for the current situation. So, do not give up on your business and never stop your marketing efforts. This is a tough time now and not forever. So, do not take drastic decisions on temporary conditions.

It Is All About Organic Rankings:

Similar to the paid searches, organizations are experiencing a high loss in the performance of the organic channel. It is occurring because of the sudden downfall in the search requirement. As per the survey made over many websites who have been experiencing low organic performance are having flat keyword rankings.

Google search console has also displayed considerable fall in the search impressions even though there is no change in the rankings. In this situation, if you discontinue SEO and content marketing strategies, then you are most probably risking your organic rankings.

Once the COVID-19 will be over, you will have less organic traffic, which will be a bad sign for your business growth. Hence, maintaining the SEO strategy is vital at this point.

Remember, organic search is an integral part of the customer’s search and can be implemented recurrently through the phase. It is a great level of change for strategies, businesses and customers at this point.

Because of the shutdown operations owing to COVID-19, the customers may be engaged in watching videos or reading some content along with going through the testimonials, feedback, and more.

SEO Can Offer Local To Global Reach:

Though you are a local store or have a universal franchise spread, the customers are searching for data. So, if you have discontinued SEO services for your business then you may not appear for the relevant queries. Whatever the condition is, the local businessmen should invest in best optimizing the current content for their respective regions.

The pandemic can be a great opportunity for those having multinational operations and are seeking to use and make a productive workforce in this situation. If you have been guided by SEO experts and marketing professionals, generalized employees from any of the departments may help offer the best quality content.

Finally, Stay Kind In The Business and Market Efficiently:

In this time of uncertainty, it has become essential for businesses to set consumers’ and employees’ safety on the highest priority. So, stay kind and think critically about safety.

All those who will follow this approach will undoubtedly bounce back fast once the COVID-19 pandemic subsides. Till the condition becomes all set, your digital marketing efforts should remain constant while increasing lean effectiveness of the business.

So, folks, we have discussed thoroughly the major drawbacks of discontinuing SEO. Stopping SEO services will leave your business much behind and you will surely regret the decision as it will be quite tough for you to resume SEO after a long break. Hence, making wise decisions can help you save your business.

I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
Nirlep Patel

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