• November 23, 2022



A Proper Guide On How to Disavow Links

When the matter revolves around crafting a strong website, backlinks are supposed to be one of the major factors to consider. But, that will contribute to the general uncertainty feel that surrounds managing backlinks. Yes, you have learned how to acquire backlinks, but you also need to know how to get rid of them. Google has been pretty forthcoming with its backlink disavowal views and has its place in the optimization toolbox of search engines. There are so many reasons for you to Disavow links and multiple ways to do the same. So, it is time to learn about those points more.

Reasons to disavow links:

There is only one Google prescribed use for link disavowal and that is to address penalties levied against web property. In case you ever receive an email like “unnatural links” from Google, then you are likely to get penalized whether you know about it or not. If you have been playing the role of a webmaster, then addressing all the Google penalties is part of your job. That won’t be an issue if you are focusing on the white hat SEO tactics. But, learning the steps on how to keep a cleaner backlink profile is important for a longer SEO strategy. For making your life a little bit easier, there are some tools available online, with ways to help manage the entire process of disavowing links from start to end. If you want, you can add Search Console and Google Analytics with the Backlinks Audit Tools. It helps you to get that more accurate backlink-centric data!

What do you know about bad backlinks?

The majority of the organic backlinks is that they are good backlinks. So, they can represent the proper internet that Google is looking for. It is here where you will receive good content and freely.
  • Most of such contents won’t have to move the site’s needle. However, they are building your reputation slowly as an authoritative and trustworthy resource.
  • On the other hand, you have bad backlinks, which are inorganic ways to follow.
  • Two major offenders are links to be purchased en masse from shady forms of SEO sites and the intentional back-linking schemes to use a private backlink network. 
  • These are targeted as “link schemes” according to the Google guidelines.
  • It can also be possible to receive a link ‘organically’ from spammy-looking websites where you have lists of links and products without any real content attached to them.
  • Chances are high that the link was not placed by any human and did not benefit the site in any way possible. So, it is pretty safe to remove those links.

Focusing on the negative SEO attack:

Bad backlinks are the main subject of unscrupulous strategies, also known as negative SEO attacks. Here, everyone with bare SEO knowledge knows ways to purchase multiple backlinks to lead to a penalty on the website.
  • In its place, you will be attacking your competitors by procuring all backlinks and pointing them at the rival’s domain. It ensures that those rival sites get penalized.
  • The recourse for the victim of the negative SEO attack is to disavow all those links that are otherwise targeting their websites.

The right time to disavow links:

If you are not sure even now, then disavowing backlinks is not something that you get to do one fine blue morning! It is a serious action, which will impact your ranking for better or even for worse! Generally speaking, you are asked to disavow a link that you are pretty sure will bring the rank of your website down. For that, check out the Google Quality Guidelines for an exhaustive list.
  • Always remember that any link from a low domain or low traffic authority website is not always considered to be a bad link.
  • It will not contribute that much individually, but every link has a vote of confidence in a site that Google takes right into account.

What happens when you get to disavow a backlink?

Link disavow is mainly a request for Google to ignore those unwanted links to your said domain. In case the process gets successful, it won’t get counted and won’t be used for determining the rank of our webpage.
  • Google is not quite obligated to honor your request for disavowal all the time. It is merely a “suggestion” that they might look into when raised.
  • But, within the same material, they describe it as a tool for fixing bad linking practices and also to undo the work of poor SEO that you have hired. 
  • So, you can always expect Google to honor the link disavow instead of getting punitive.

Can you undo the link disavow?

Well, the answer is yes. It is possible for you to delete disavow file that you have uploaded previously, but it is not that clear whether Google is able to hold on to some copies of the list or whether they will reinstate the links immediately, to influence the current ranking sector. So, for this main reason, it is not a good idea to experiment with disavowal for manipulating your search rankings at all!

Disavow links using simple steps:

You can conduct a link audit from the “link report page of the search Console” and click on “export external links.” Then you can choose “more sample links” and export it as a file type of your choice. The steps are simple and it takes some research to find out more about the ways involved with disavowing links!
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