Beginning from awesome traditional SEO techniques to branded search, here is a list of some of the most deadly and biggest SEO mistakes to avoid in 2020 to grow your business.
Remember that SEO is an important factor for growing your brand in 2020 and even for the next few years. It happened since social media’s importance in driving traffic condensed and Google became the prime foundation of transfer traffic in 2017 through driving over 35% of website visits.
With the help of SEO, you can surely increase your website’s ranking in Google’s SERPs and can reach the upper rankings. We recommend it to do this because the first search result gets a greater number of clicks than other results.
When you are doing SEO on your website, there are a few SEO mistakes that you should avoid doing. In case you commit any of these errors; this might hamper your brand reputation. Let us now have a look at the top disastrous and worst SEO mistakes that you must avoid in 2020.
1. Not Being Relevant To Changing Search Intent
Though you write helpful content, if it is not well-organized and targeted then, the people finding your website may not find it even useful. However, you may have noticed your target audience but if you do not consider search intent, then all of your efforts may prove useless.
Basically, what search intent is, it is principally the intent behind the search and your website, and content, should satisfy the intent by offering a solution.
Hence, it’s important to know what the searcher is thinking when they look for something on the internet. And this is where your website comes into the play by providing the answer to the consumer’s thoughts.
2. Use Of Outdated SEO Methods
Internet is changing with the changing times, and hence, SEO is developing and changing too. To stay at a top level of the search results, you must keep up with the changes and can relate to current SEO methods.
If you are applying the traditional SEO techniques, then you may conclude by getting punished. Gone are those days when you can rank by using PBNs, keyword stuffing, etc.
Moreover, Google is getting smarter than before and today it can rank for the specific keywords that you have not mentioned in your content, too. Google BERT is the recent algorithmic update by Google that helps Google to better understand the user-queries and content.
If you wish to succeed with SEO, then you should start implementing modern SEO techniques. Because old SEO techniques can penalize your site and cannot take you anywhere. It is one of the most common SEO mistakes one should take notice of.
3. Not Staying Up With New SEO Information and Google Updates
SEO is a tremendously changing field and you need to keep yourself up-to-date with all the latest updates. It is because Google keeps bringing out new updates with every passing time.
Suppose you miss out on a big update, then your website might get affected and you may also lose out on the prominent traffic.
However, you should also stay updated with the latest SEO updates. Google has recently released several updates that included Google BERT and Core Algorithm Updates based on E-A-T Guidelines by Google.
4. Overlooking Search Features And Structured Data
To stand apart from the crowd structured data is essential, especially when you reach the first page of the search results. Additionally, you should concentrate on enhancing your website’s internal search functions.
Those who would come to your website should find it very easy to search for apt information, while the search feature can also add some features to this. Also, try to implement search into your website and should optimize listings in such a method that customers should find it exactly what they need.
Remember, there are different structured data schemas for various contents types that can be used on your website. This includes Product Review, How to (for “how-to” results), FAQs, Address, Events, and Books.
5. Paying No Attention to Conversion Optimization
The prime goal of every business is to get customers and you need to generate leads and then convert them into your sales. Though, several trades pay no attention to the conversion optimization technique while focusing only on the top of the funnel.
As compared to that it is necessary to offer everything to the leads to get them converted into paying customers. SO, the best option would be to load them with reviews and case studies. And show them why they must purchase the product or service from you.
In short, make it easy for your leads to make the purchase. If you ignore conversion optimization, then you may surely end up losing several customers and thus, the revenue as well.
6. Losing Focus on Branded Anchor Text
Remember that anchor texts are very important for your SEO and takes a huge part of your link building method. Though you may get many backlinks from reputed sources, the anchor texts of these links are crucial.
Also, you might be using anchor texts that are concerned with your pages and blogs. Thus, by do not pay any attention to the branded anchor texts; you may not enhance your brand’s or business’s ability.
However, branded anchor texts will surely assist you in improving your brand credibility. And through that, your brand may appear at a higher position on search results.
7. Assuming That Only Text Results is The Focus
You must have heard that videos are the future. And this is true! Why? Well, because videos are the easiest and simplest way to learn. Also, people prefer to watch videos over any other content format. It is the biggest reason why YouTube is so much popular.
Also, you must have noticed that we can see videos on Google’s SERPs. Google better understands that videos are the future, and that is why it gets shown on the SERPs. You should also focus on Image Results and for that ‘Image SEO’ is the key task.
Google also started adding podcasts on Google SERPs while these two content formats are improving day-by-day and becoming less competitive than text content. Hence, always focus on these concepts on a priority basis.
8. Ignoring Brand Searches And Branding
Today, SEO is becoming more brand-centric and today it is not just about attracting traffic. It requires you to do SEO to build a brand too. So, if you wish to win the SEO game and wish to make your business a trustworthy and profitable brand, then you must first focus on ‘BRANDING’.
Additionally, it is recommended that you should increase brand searches for your business. What will happen by doing this is when several people search for your business on Google.
Then it will automatically rank you on the SERPs. Thus, this is the best strategy to grow your business and this way you can place yourself as a trustful business.
9. No Optimization For Mobile Platform
Half of the total traffic comes from mobile networks. So, if your website is not at all ready for mobiles, then what will happen is, Google will automatically count your website as mobile-unfriendly for the customers.
Hence, you always ensure that your website is well-responsive and then build it for mobiles in the first place. If you get a part of your mobile traffic, you’ll also be able to increase your website’s visibility.
Page-speed and mobile-friendliness are considered as ranking factors by Google. Hence, if you wish to grow your business and get your SEO success, then you should not overlook the mobile-friendly feature of your website.
10. Having Uncertain SEO Aims
It is highly necessary to have unwavering SEO goals before you perform SEO for your website. In the case, if you do not know what you want to achieve or get from applying SEO to your website then, you will probably never grow your website.
However, the prime key is to check what you wish to get from your website and SEO. And then you can plan out your SEO strategy. Remember, an unplanned strategy will lead you nowhere.
As you know about all the disastrous SEO mistakes, you need to give all of your conscious efforts into not doing the top SEO mistakes in 2020. If you are not redesigning your websites to bring in mobile-friendliness.
If you do not have apparent goals and if you do not focus on various forms of content, you may end up suffering a lot. Hence, try incorporating modern SEO techniques, and this way you can keep yourself updated with the latest ones to stay abreast of the race. In this, you can definitely opt for help from SEO Agency to give a professional touch to your entire SEO Campaign.