Since the rise of the internet and mobile technology, marketing and advertising efforts have increasingly gone digital. We have listed down top trends in Digital Marketing so far….

  1. Content Marketing
    Content Marketing has become one of the most used digital marketing tool for every business in 2018. Content marketing is rapidly being used to attract and procure a distinctly defined audience with a purpose of running profitable customer response.
  2. Social Media Trends
    Social media is evolving constantly. It’s not only a place people share embarrassing and old photographs. Marketers have realized to used these stages to enhance & promote their business. Advertising on Social Media has rised in 2018.
  3. Influencer Marketing
    Influencer marketing has become mainstream. Influencer marketing is not new and niche anymore. It is real, fashionable, and a valuable means for businesses to distribute their content and spread their awareness.
  4. Adspend
    According to DAN forecast Growth of Ad spend in India is 12.5% in 2018 from 9.6% in 2017.
  5. Big Data
    The amount of information available online doubles each year. There are an increasing demand of experts who manage this data and transform it in “intelligence” for their organizations. The principal function of these professionals is to recognize patterns and new business opportunities in their industries, in order to generate and maximize the profit of the organization.
  6. Migration To Mobile
    Nowadays a big part of the population uses their mobile phones to perform their searches instead of the desktop.
    Coupled with the fact that Google in November of last year released a statement indicating that it would launch a new model of site indexing on its new mobile-oriented search engine, it makes it the top priority for brands to have a responsive website, adapted to the good practices of mobile so as not to run the risk of being penalised by Google in its ranking.
  7. Video Marketing
    Video content is the most eye-catching content all over the social media. Whether Marketing a business on Facebook, Instagram, Snapchat, YouTube or Twitter, it seems like social video engagement is reaching out to the top in 2018. Video marketing has helped to get to reach faster and sends out a more convincing message which can improve sales.
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