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In the face of stiff competition in today’s world in any field that one can imagine, and more so when it comes to business, we can see that companies clamber to make to the top of the rankings in the prominent search engines that govern the life of the internet, so to say. However, there are instances when we can see that companies that may have been great in the brick and mortar age and yet do not feature in the business in these times of the new age economy of an online presence.

What then separates the men from the boys or the wheat from the chaff? The answer to that is quite simple and at once complex too. Simple when you know the way the search engines function and the phrases or even words that people use more often when they are searching for things that they want to use in an endeavor to further their convenience, if they are individuals or their bottom and top lines if they are companies.  In such a scenario, companies that seek to improve their profitability and seek longer term gains can take one of the two ways viz. Either invest in a team that is competent enough to know the way search engines work and therefore have people constantly monitor the aspect that can help them to score against their competitors.

On the other hand, they can outsource this particular aspect of search engine optimization to a company that specializes in it. Going this route will not just free some of the resources that the company may have earmarked for SEO, they will also be dealing with a company that is not just core competency in it but also has its pulse on the industry that helps its clients to cut costs more than cutting corners.

Here are some of the pros of the two approaches which will help you to get a better idea and make a decision that benefits your top and bottom lines too.

In House

  • When companies decide to do their SEO in-house, they can concentrate on their branding in a better way. But, there are certain costing factors that can harm them in a long term business plan.
  • The people involved in the process think that they have a better insight and can do more justice to the campaign. However, that doesn’t work in the long run and can easily result in burnout for the person. This acts to be a deterrent to the company in the long run.


  • SEO companies have a wide array of resources that have spent a considerable amount of time in honing their skills which helps in a better branding strategy.
  • They are abreast of the newest happenings when it comes to search engine algorithms, which helps them design strategies that can create better value for clients.
  • An SEO company has in its ranks people who specialize in different domains which can help in adding substantial value to their clients’ branding efforts.
  • An SEO company can provide solutions that can be considered out of the box in the industry and yet be completely aligned to the end result which also helps creating substantial value for the client.


In conclusion, we can effectively say that outsourcing its search engine optimization worries to a specialized company will prove to be its best as well as a cost effective investment decision that it may have taken in quite a while.