Category: Digital India

Digital marketing is marketing of products via the digital channel so as to reach the targeted consumers. There are various popular digital marketing channels such as Pay-Per-Click, Search Engine Optimization and Affiliate marketing among others. Other than the marketing channels, there are also tools used by strategy which are paid social media, content creation just [...]
Digitization has played a significant role in helping the Indian economy to flourish. The best example is creating job opportunities for young people. Everybody in the nation now talks about information technology. Furthermore, the “make in India” initiative encouraged the youth to start enterprises and this turned them into dynamic entrepreneurs. Digitization is what made [...]
Digital technologies have a huge impact on society. Digitization is affecting every industry on areas like financial policy, employment and competition. Digitization is not a new phenomenon. For many years, this concept has encompassed technological developments in general, especially in information technology. The impact of digital economy is being felt in many areas. For instance, [...]
How Demonetisation Affects The Digital Economy In India
It was a day of great turbulence in India’s financial world on 8th November 2016, 20:15 IST, as the government announced demonetization of Indian high-value currency notes. The consequent media frenzy, the furor of rumors, arguments, and counterarguments has been yet to abate. India’s economists have taken a widely divided stance on the efficiency of [...]