B2C metropolis
Branding, SEO

Known to be one of the leading diagnostic laboratories in India, the company has also an emerging market across the continent in Africa. The company was established in 1981 and has been accredited by the prestigious CAP score of 98.5%

Challenges

Metropolis has been approved for the COVID‑19 test or novel coronavirus testing by the Indian Council for Medical Research (ICMR). This is an immense responsibility that needs to be carried out by the company with the utmost proficiency and care. Thus, a proper and steady flow of traffic generation is important, in order to make more and more people aware of this facility that they are offering. Some of the key areas of improvement include:
  • Improve ranking for main keywords
  • Organically increase non branded keyword traffic
  • Increase awareness of their service
  • Focus on the locations they serve in COVID 19 crisis

The Strategy

Metropolis has been approved for the COVID‑19 test or novel coronavirus testing by the Indian Council for Medical Research (ICMR). This is an immense responsibility that needs to be carried out by the company with the utmost proficiency and care. Thus, a proper and steady flow of traffic generation is important, in order to make more and more people aware of this facility that they are offering. Some of the key areas of improvement include:

  • Improve ranking for main keywords
  • Organically increase non branded keyword traffic
  • Increase awareness of their service
  • Focus on the locations they serve in COVID 19 crisis
The Results

Interestingly, the website ranked on the 1st page of the SERP on Google within the first week of its launch. This shows a remarkable potential of the company. An improvement in the visibility of their pages in the targeted cities during these tough times will help more and more patients in the months ahead. The following are the wonderful results of the strategies applied -

  • Organic visibility increased in targeted cities
  • Increase in website traffic
  • Started ranking on 1st page within a weeks time for both long and short-tail keywords