D2C furny
Local SEO, Digital Marketing

Furny.in is one of the premium home furnishing companies in India. With a leading online presence and an impressive collection of sofa sets, Furny does make a mark in the fields of interior designs and modern lifestyles. They are known for providing high-quality products with quirky designs and home furnishing ideas.


Furny.in believes in fair competition. They are steadily progressing towards reaching each of their challenges with ease and precision. Their products were already listed in amazon, flipkart, urban ladder and other top sites but the company wanted to create brand awareness. The challenge was to enhance their online visibility and make improvements in pulling online traffic to their website through.
  • Creating a searchfriendly website
  • Maximizing brand visibility
  • Improving user experience
  • Improve traffic from organic search
  • Increase visitors on website
  • Increase conversion rate
  • Increase order value
  • Increase revenue per visitor

The Strategy

To develop the best strategy, the company needs expert involvement. On the basis of our analysis we created a completely unique and customized strategy to help them to achieve brand awareness, organic visibility and website traffic. We have identified the following opportunities to scale organic visibility and traffic.

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create website URL strategy to take advantage of
  • established value
  • SEO monitoring to fix issues and comprehensive SEO audit to remove
The Results

The website keywords ranking was enhanced a lot and as a result it started pulling in incredible organic traffic. The lead generation converted into sales and hence conversion rate reached a satisfactory level.

  • Within the first 2 months client started average monthly orders of Rs. 5 Lakh per month
  • Started ranking on 1st page for competitive keywords with very high search volume
  • Increase in website traffic and leads