Vijay Engineering and Machinery

Vijay Engineering and Machinery Co. is a Mumbai based company dealing with all types of possible electromechanical solutions. With 70 years into the business, the company has been successful in establishing itself as a reliable name when it comes to installation, B2B pump business, project consulting, pump energy auditing. It is also a reliable and leading name in the field of electromechanical engineering products, allied equipment, and services.
Project Background
Domain
Electromechanical engineering products, allied equipment, and services
Challenges
The company is over seven decades old and is a popular name in Mumbai. It has several clients and most of them are old ones. This company has been with us for more than 7 years now and they were already ranking in the top ten results. During this long time span , we have developed a trust factor and hence they wanted us to continue working for their website’s SEO. The challenge was to retain the ranking on the SERP. The USP of the company remains the numerous awards and accreditation that it has received in all these years. More than seven years of SEO, fruitful results, and this need to be continued. General auditing of the website suggested the following:
  • The Title Tag of the page is apt and properly optimised. It needs to be maintained and changed according to the latest guidelines from the search engine
  • Meta Description of the page plays a crucial role, so updating it frequently would be a value addition
  • Using competitive keywords and changing them if required ,according to the trend
  • Keeping the website user friendly to invite a greater number of clicks
Challenges
To deal with the above challenges and retain what has been achieved after years of hard work, analysis, and perseverance, we followed a streamlined strategy. It included:
  • Regularly gave them SEO Suggestions for their website
  • Updated website as per latest SEO trends and algorithm updates to maintain rankings
  • Regularly updated the Title Tags and Meta Description of the page as per the latest Google norms
  • Ensured the use of the right keyword at the right place after conducting a thorough keyword analysis periodically to search for the high performing keywords.

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