Mumbai Music Institute is one of the best institutes in Mumbai for people who are looking forward to getting professional training in sound/audio engineering, electronic music production and DJ. The courses available at Mumbai Music Institute have courses for beginners, programmers and musicians.

Project Background

Music Institute in Mumbai

The faculty appointed at the institute is experienced and well-qualified in their respective fields. It is since the year 2007 that this client has been into the music industry and have also worked with some of the most known music faces of our country

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Challenges

Before the day our client approached us, they had been managing their Google Ads account on their own and their main problem was that due to the lack of proper skills and experience they were not able to gain quality leads. It was finally in 2015 that Mumbai Music institute approached us and then we started working on their website. The first thing we did was that we created new Google Ads accounts and also did intensive research for creative & business-customized PPC campaigns. Our team started with focusing upon

Maximizing CTR using high search volume keywords.
Creating Dynamic Ads for remarketing
Smart campaigns to generate more calls for the business
Generating better user experience
Creating different effective and user-friendly PPC landing page
Different bidding strategies to optimize budget and creating more conversions
Generating more leads

Strategy

Before the day our client approached us, they had been managing their Google Ads account on their own and their main problem was that due to the lack of proper skills and experience they were not able to gain quality leads. After spending quality time researching the client’s website, we made a list of things which we had to do, to get the desired results.

Create engaging content
Focus on business-customized PPC campaigns
Study the user database to understand their needs
Create and manage new Google Ad account
Make use of high-end keywords with long-tail searches
Designing creative ad displays to engage visitors on the website
PPC campaigns targeting audience belonging to a particular age group, sex, education and city were designed.

Results

After working so hard and dedicatedly on our client’s website, we could see the desired results coming through our new Google Ad account. The number of conversions has increased significantly and along with this, the number of clicks on every PPC campaign also increased

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Can turn your dream visions into actual action plans through their services. – Rohit Rai (Digital Marketing Manager)

Rohit Rai

Digital Marketing Manager