Strategy
Before the day our client approached us, they had been managing their Google Ads account on their own and their main problem was that due to the lack of proper skills and experience they were not able to gain quality leads.
After spending quality time researching the client’s website, we made a list of things which we had to do, to get the desired results.
- Create engaging content
- Focus on business-customized PPC campaigns
- Study the user database to understand their needs
- Create and manage new Google Ad account
- Make use of high-end keywords with long-tail searches
- Designing creative ad displays to engage visitors on the website
- PPC campaigns targeting audience belonging to a particular age group, sex, education and city were designed.