The Strategy
When we had the first look at the existing website of the Metamorphosis clinic, we could easily spot the reason why it was lacking proper traffic and potential leads.
Our digital marketing team could see that although the website was constructed well it was not giving the conversions according to the same. It was visible that the users of the website had started to
Therefore, for the start, we installed Hotjar which greatly helped us in understanding and analyzing user behavior.
After referring to the data collected from Hotjar, we were able to conclude that the numbers of users were decreasing because they were not getting the information on the website for which they were searching regarding top-selling services of our client.
The next step was to start creating informative landing pages for each service provided by the clinic so that they can help us to create leads.