Magnusbuilders

Magnus Builder is one of the known and famous real estate builders who has planned to initiate a new project, Magnus Prime in the heart of Badlapur. The flats will be designed keeping the luxury and comfort in the mind. The locality of Magnus Prime will be very near to school, hospital, and other daily needs. Magnus builders are from Mumbai and their project is great for people staying in Mumbai, Navi Mumbai and Thane.
Project Background
Real Estate Builders in Mumbai
Magnus Builder is one of the known and famous real estate builders who has planned to initiate a new project, Magnus Prime in the heart of Badlapur. The flats will be designed keeping the luxury and comfort in the mind. The locality of Magnus Prime will be very near to school, hospital, and other daily needs. Magnus builders are from Mumbai and their project is great for people staying in Mumbai, Navi Mumbai and Thane.
Challenges
Magnus Builder was lacking the quality and genuine leads which could bring it a real business. When they approached us in the year 2018, they were looking for a digital marketing agency which can do Google Ads management in a professional manner as they were previously managing their campaigns in-house and with a very low budget. The primary focus of our team was on to generate better and quality leads from Mumbai, Navi Mumbai and Thane. One of the main challenges which we had to face was that before they came to us ,the cost per lead was too high for the PPC campaign to be actually profitable to our client. Major attention was put towards
  • Maximizing CTR
  • Effective optimization of Budget using different bidding strategies
  • Keeping an eye on lowering down the CPC by testing different Campaigns and adsets.
  • Optimizing keywords and removing less converting keywords.
  • Generating better user experience
  • Post engaging and informative content on PPC landing page
  • Generating more leads
Strategy
We did a detailed examination and observation of the website and google ads account of Magnus Builders. Once this was completed, our team created a new Google Ads account. The viewpoint of our team on reviewing the previous google account was that the client's website will start receiving leads once the users of the website are easily able to resolve their enquiry. For this, many new and engaging landing pages were created which provided all the necessary information which a visitor may want to know. Lastly, more creative Ad copies were also designed to grab user engagement and attention.
Results
In this case, we can say that we started getting results of our efforts real quick. It was just in 10 days since we had started to manage everything that the conversions had significantly increased. Now, it has been two whole years that we have been working for Magnus Builders and till date, they are receiving better results each day. If we compare the first month of running the campaign, the conversion rate has been increased by 0.80% to 6.68% and CTR has also increased from 10.01% to 11.85%.

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