Finacus Solutions Pvt. Ltd. is an Andheri (East), Mumbai based privately owned company. They provide trusted and competent banking solutions and payment system partners for over 100 financial institutions. Catering to over several different banks like District Central Co-operative Banks (DCCBs), State Cooperative Banks (SCBs), Public Sector Banks, Urban Co-operative Banks (UCBs) across the entire length and breadth of the country, this company has been a leading name when it comes to providing customized software

Project Background

Authoring evolving versions of banking solutions

All through these years, the company has grown as an umbrella organization, dealing with all the different types of retail payment systems in and outside India.

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Challenges

Finacus.co.in has a team of core members working for different financial organizations. With their years of experience and expertise, they bring forward the evolving and upcoming new banking trends and solutions. With a diverse portfolio to deal with, the company has performed equally well in providing reliable customer support with the use of cutting-edge technology. The USP of the company is to develop strong customer-centric solutions for the banking sector and come out as a leading payment system service provider being highly regarded by our partners, customers, and employees.

The main challenge was that none of the keywords were ranking in top ten search results.Finacus company was doing well ,however there were certain shortcomings in the website that were hampering the ranking performance on SERP on a large scale. These were—

There was an irregularity in the keyword consistency and the main keywords were not mapped properly across the different pages.
There were issues with the web page title tag. It was not as per the requirement and was acting as an hurdle in the optimisation process
Keywords in the title and body meta tags were missing.
Image ALT attributes were absent
Some of the URLs were not user-friendly
Page loading speed (average) has to be as fast as possible but the website pages load speed was too slow.
The page uses inline style of coding that is not applicable in CSS stylesheets
Social Media presence needed improvement