Though popular and well-reputed in the markets of Dubai and Sharjah, the company wanted to spread its wings to different parts of the world online. The management of the company, after analysing the market scenario has chosen Africa, Russia, and UAE as their next destination for selling quality oil seals and associated products.

The USP of the company is dedicated service in the field of oil seals. This has led to high expectations of the client from the company. Apart from this, there are other global competitors that the company has to deal with in terms of price

However, as of now, the challenge remains to be to present the business to these target countries and associated clients. Therefore, the major challenges were —

• To incorporate website content in primary language used in Middle East & North African region
• Incorporate region specific backlink building

In order to get the best results, it is necessary to optimize the website accordingly. Optimizing will enable search engines to identify easily which countries we want to target and which languages we are using for business. Based on this fact few areas that we addressed to reach out to the consumers in Africa, Russia, and UAE were:-

• Market Research was performed based on the targeted countries
• Website Audit was performed and errors found were rectified
• Competitor Analysis was done to win the rankings
• Website structure was created
• Optimized strategic content according to local searches