Ariiz International General Trading LLC is a Dubai based company catering to a wide range of quality and different variants of oil seals and other associated products. With warehouses located at Sharjah and Dubai, the company has been a reliable name when it comes to making available a wide range of products-based on needs, requirements, and demands.

Project Background

Optimize Website to Maintain Ranking

The owner of the company, Mr. Rizwan Shaikh happens to be a mechanical engineer himself and knows diversity in the field and hence, has left no stone unturned in serving the consumers from local, regional & international levels. Established in 2005, the company has grown up to cater to service excellence

High-quality oil seals & associated products like V-Rings, Pneumatic Seals, Mechanical Seals, Wiper Seals, End Caps, ORings & X-Rings, O-Ring Kits, O-Ring Cords, Hydraulic Seals, VPacking, Pneumatic Seals.

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Challenges

Though popular and well-reputed in the markets of Dubai and Sharjah, the company wanted to spread its wings to different parts of the world online. The management of the company, after analysing the market scenario has chosen Africa, Russia, and UAE as their next destination for selling quality oil seals and associated products.

The USP of the company is dedicated service in the field of oil seals. This has led to high expectations of the client from the company. Apart from this, there are other global competitors that the company has to deal with in terms of price

However, as of now, the challenge remains to be to present the business to these target countries and associated clients. Therefore, the major challenges were —

To incorporate website content in primary language used in Middle East & North African region
Incorporate region specific backlink building

Strategy

In order to get the best results, it is necessary to optimize the website accordingly. Optimizing will enable search engines to identify easily which countries we want to target and which languages we are using for business. Based on this fact few areas that we addressed to reach out to the consumers in Africa, Russia, and UAE were:-

Market Research was performed based on the targeted countries
Website Audit was performed and errors found were rectified
Competitor Analysis was done to win the rankings
Website structure was created
Optimized strategic content according to local searches

The Results

Interestingly after implementing SEO, the website had all the proper elements that would help it to be crawled for ranking. Gradually the website pages started ranking in the countries viz - Africa, Russia, and UAE.

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