- November 18, 2022
Everything You Need to Know About Fixing High Bounce Rate
Bounce Rate: DemystifiedBounce Rate can perpetually confuse someone who has little or no knowledge of website traffic and the nooks and cranes of it. Maybe you are witnessing your website engagement dipping at an alarming rate, yet cannot figure out the reason why. Afterwards, you analyze all the metrics and stumble upon a certain bounce rate. Before you panic and get all frenzied, take a calmer approach to the problem at hand. In layman's terms, the rate refers to the percentage of website visitors who end up on a website and then leave. They do not visit page 2 or do not click on any link. In other words, they leave the website immediately without performing any action.
Example and FormulaLooking at an example will clear it further. Let's say your website had hundred visitors on a certain day. Out of those hundred people, twenty people went back after landing on the website. So the bounce rate of your website will be twenty per cent. The bounce rate on any given day is derived by dividing the total number of visits by visitors who left the page without doing anything.
High, Low and Everything In BetweenTracking the bounce rate will give a clearer idea of website engagement. To be more precise, it gives you the exact number of how many people who aren't interested in your website. A high bounce rate indicates that visitors are not interested in engaging with your website. They are pressing the back button just after landing on the website. This may indicate technical SEO errors on your account. On the other hand, a low bounce rate indicates visitors are spending time on your website, generating good traffic. However, the bounce rate can be relative depending on the number of pages a website has. It also depends on whether the session can be done on one page or not. For example, in terms of a blog where single-page sessions are most common, a high bounce rate is considered to be a normal phenomenon. Similarly, for an e-commerce website, a high bounce rate is an ominous sign. To generate a steady flow of visitors to your website, professional tracking tools are required to measure the bounce rate. The bounce rate can be labeled high once they reach 56 per cent. And if the number stands at 90 per cent or more, there may be some glaring error scaring away the visitors. This can only happen due to bad website design, incompatible browsers or excessive bots. The obvious errors can easily be done away with to lower an abysmally high bounce rate.
Good Bounce Rate and How to Achieve SoA high bounce rate can be a discouraging number to look at. A collection of data shows that a good bounce rate ranges from 26 per cent to 70 per cent. The optimal bounce rate ranges from 26 per cent to 40 per cent. The possibility of scoring less than 20 per cent is highly unlikely. Depiction of such a number may indicate any wrong input from your end. Another aspect to take into account is the devices of traffic generation. Mobile phones produce the highest rate of 51 per cent while desktops' bounce rate stands at 43 per cent. Taking into account the devices is also crucial to determine the correct bounce rate.
The Secret to the Optimum Bounce RateGenerally, a high bounce rate indicates the irrelevance of the site to the visitors or some lingering confusion. To address the issue, you have to take care of some basic details. Before that take a look at the points which can elevate your bounce rate:
- Unnecessary and annoying pop-ups
- Reduced speed
- Poor user interface
- Technical Error
- Un-synced content and keywords