What Is Google Ads (And How Can Google Ads Campaign Help My Business)?

What Is Google Ads (And How Can Google Ads Campaign Help My Business)? featured image
26 Feb 2021
Nirlep Patel

Google Ads can do wonders for your business online. A single google ads campaign has the power to help your business reach out to a broad range of online audiences that seemed impossible before. Businesses can sometimes undermine the power of google ads when considering it as a paid media strategy. The first question that pops into every business owner’s mind is “What Is Google Ads?” to help you understand the concept of google ads and their benefits for businesses. We’ll explain the concept and discuss how it increases your website traffic as well as conversions.

What Is Google Ads?

Simply put, you can display your products and services to almost anyone you want on the internet using google ads. You can reach shoppers at any time of the day or night, provided they go online to search for your products and services.

Google Ads is one of the most promising online advertising platforms created and developed by Google, allowing advertisers to display clickable ads, sponsored search links in Google’s search results and over Google-Partnered websites. The network also includes non-search websites, mobile apps and videos. Advertisers use the Pay Per Click System (PPC) and bid on specific keywords they want to show up for in the paid search results.

Whenever a user performs a search that includes those keywords, Google will display the advertiser’s ads in the paid search results section. Advertisers are only charged whenever a user clicks on their ad.

Getting Started With Google AdWords

Before discussing the benefits of google ads for your business, let’s have a quick look at how google ads work.

Google ads can be a complex system for business owners aiming at achieving maximum returns on paid searches. It is also essential that you determine and define your business goals before investing in Google ads. Suppose you are unsure about managing google ads on your own. In that case, you can always contact a digital marketing company or a PPC management company having enough experience in the field. Your google ads’ effectiveness depends upon your businesses goals, needs, audience outreach, industry-specifics, and other crucial parameters.

Here are a few tips for ensuring you have a successful google ads campaign;

  • Bid on keywords that are relevant to your industry type and lead to conversions for your business
  • Ensure to use the correct keyword match types
  • Optimise Your Landing Pages, making them more relevant
  • Make sure to target the mobile audience as well.
  • Adjust your ad bids for Geo-Targeting
  • Use every suitable ad extension as possible
  • Fill in all available ad content
  • Optimise Negative Keywords
  • Create unique and High-quality Ad copies containing relevant CTAs

How Can Google Ads Campaign Help My Business Grow?

Today, online shopping from the comfort of your home has become the latest trend. People tend to look for almost everything via google searches. People prefer going online for finding information about products and services, comparing them and reading reviews before contacting businesses. So you can imagine how great Google Ads can be for your business! Today’s people’s average mentality is that if your business cannot be found online, it’s of no use, and there’s something wrong with it.

Let’s take a closer look at the benefits of Google Ads:

  • Google Ads work faster than SEO

When working with Google Ads, you can:

  1. Focus on multiple keywords at a time.
  2. Turn the campaign on or off whenever you wish to
  3. Google Ads appear on top of the page, which means immediate and increased visibility.

SEO is an organic and long term strategy having many benefits that cannot be overlooked. It requires a lot of patience and effort to be successful.

Google Ads garners instant visibility at an instant cost!

  • Measure Your Campaign Performance

Google Ads allows you to know

  1. Who clicks on your ad
  2. How many leads your ad generates
  3. Which keyword generated the most traffic
  4. How much it costs you per lead

All this information helps you know what works for your campaigns and what does not, and you can tweak your campaigns as per the report.

  • Increased Audience Reach & Geo-Targeting

The fastest ways of reaching your potential audience online. Google displays targeted ads promptly when they conduct your search for your products or business. Businesses operating on a national level or having multiple outlets can ensure that their ads are targeted to the right geographical locations

  • Remarket Your Ads

Remarketing is a unique advertising feature that allows you to display targeted ads to users who have previously interacted with your website or mobile app. You can strategically position your ads in front of these audiences as and when they browse through Google or Google partnered websites, increasing your business’s brand awareness and reminding audiences to make a repurchase.

Google Ads proves to be an effective way for any business to build a robust online presence and cater to a broad range of online audiences. It gives businesses the needed exposure and solidifies their digital presence.