Currently, in the BETA version, the Speakable schema markup identifies various sections within an article or webpage that are best suited for audio playback using Text To Speech (TTS). With the help of the speakable schema markup search engines and other applications can easily identify reading aloud content over Google Assistant-enabled devices using TTS.
It allows web pages to distribute content through new channels and reach a wider base of users.Google Assistant uses the feature for answering news queries on smart speaker devices.
Whenever a user Google’s for news about a specific topic, the Google Assistant gives out three articles from the web and also supports the audio playbacks for various sections of the article using TTS with Speakable structured data.
PRO TIP 👨🏻🏫: Whenever Google assistant reads a speakable section aloud it credits the source and sends the full URL of the article to the user’s mobile device via Google’s assistant app.
Country And Language Availability:
Currently, The Speakable section is only available in the US for users having Google Home Devices set to English and publishers publishing content in English. Google hopes to launch the feature in more countries and languages very soon as soon as a sufficient amount of publishers implement the speakable entity.
HOW DO I GET STARTED WITH THE SCHEMA?👇
WHAT ARE THE GUIDELINES TO FOLLOW?👇
Apart from the Structured Data and Webmaster Guidelines, the following guidelines have to be followed:
👩💻Technical Guidelines
✍️ Content Guidelines:
WHAT ARE THE VARIOUS PROPERTIES OF THE SPEAKABLE STRUCTURED DATA?
Article or Webpage object use the Speakable Structured data.
HOW DO I FIX TROUBLESHOOTING?
I cannot Trigger My Content, You cannot trigger your content via the Google Assistant using TTS audio, How do I fix the issue?
If you are still facing trouble then it may be because the ranking is determined algorithmically. The Google Assistant will provide up to three articles belonging from different publications via TSS audio playback.
In case you are experiencing an issue not covered by the documentation
How do I fix the issue?
Make sure to visit the Google Webmaster Central Help Forum.
Make sure to contact your Google representative or audio news support.
Other Audio Solutions:
You can also use other Google Assistant Audio Solutions for your news content. Example: Advanced Integration of Google Assistant for your custom applications. Check out the Actions on Google Developer Guide.
PRO TIP👨🏻🏫 : To know in detail about fixing problems related to troubleshooting please refer to the previous posts of the series.