Reasons Why Website Traffic Is Down

Reasons Why Website Traffic Is Down featured image
12 Feb 2020
Nirlep Patel

A website is the face of any brand, and with the rise of the internet, many businesses are coming online. A website helps in getting new clients, but often most of the people see that there website’s bounce rate increases day by day. The exact reasons can be many, but a slow webpage loading speed is one of the major reasons.

Sometimes there may be changes in web traffic either for the best or otherwise. It is not easy to determine why there are many changes in traffic. If you are wondering why your website traffic is down, here are some significant reasons.

1] Mobile Paradigm

In the Mobile Paradigm, Google changes its ranking algorithm more often for best UX. Therefore, most business is noticing the changes in the search patterns. This is because the world has transformed into an essential era of how people search for services and products. The disruption is however noticeable where the search meets with locals.

The changes occur because of migration to gaining the content in mobile devices. This usually affects the days of the week and hours of searching. The factor further affects what the keyword searchers are using. Once you understand the differences and get ahead of the phenomena, it will help you recover the lost traffic.

The mobile transformation has also impacted visitor communication with businesses. For instance, presenting information in the form of PDF is unnecessary any more. Giving website users the choice to call, write a message or receive an instant call from you will help to increase the lead generation of your competition, which relies primarily on forms that customers may not be willing to fill out. Therefore, it is essential to adapt to constantly changing user intent.

2] Change in Consumer Habits

It is crucial to identify what has changed in your search sections. The challenge occurs for scoping out what’s changed, and you realize the massive shift in what people prefer in Google search.

The aspect of traffic going sometimes down may occur because of the traffic of other products or services websites increasing somewhere. The typical example is the shift in digital photography. In such changes, sites similar to digital photography gets down in traffic because of the emergence of iPhone in the market.

3] Changes in Web Traffic Due to Shift in Search Habits

The common shift in WordPress and blogging. This means all WordPress-related and blogging trends are going negative. On the other hand, trends related to podcasting are doing virtually well.

In WordPress, search-related queries are, site searches are still higher than podcasting. The essential element to remember is that the blogging trend has been steadily declining and is likely to continue downward. With podcasting, it seems the trend is going upward soon.

However, the factor to remember is that podcasting is not eating up on WordPress keyword phrases. This is only an example of how people consume content from textual to visual. The trends may affect traffic. You may attract your potential customers by the promotional activities you engage in to get closer.

This happens typically when potential customers might read a specific blog or go to the directory to find different products. They may influence the community about the products through a podcast or an expert reviewer on YouTube.

When your traffic is going downwards but your site seems well-positioned with the keyword, there is a possibility that fewer people are looking for that particular keyword. Therefore, identify if they are searching Google for videos and podcasts, or they have left the searches for another product or service.

4] Indexing Problems

Though this is not a common issue that can impact traffic, it is an indication that perhaps the existing web hosting may have evolved past the traffic levels. When a website becomes popular, there is a possibility that more rogue and scrappers will attack your site.

Therefore, as Google bot searches your domain, What results next is that your website will run out of resources and start showing 404 pages that have not found responses. On the other hand, the Web host can completely obstruct displaying the Webpages.

In the first case, the Webpages will stop displaying the content. This is because the amount of traffic is more than the allocated CPU and RAMS resources. As a result, the Search engine result pages cannot show your pages.

This is because Google cannot index your web pages. This is a similar situation to having multiple tabs open in your PC, and the Webpages slow down or freeze.

Another example is when the service is limited by web hosts by which the traffic to your site. This factor normally happens on servers that are shared. A web host is likely to throttle the web traffic to conserve bandwidth and other service resources for all other websites that are hosted by the same server.

There is a possibility that the online traffic coming on your website will be useless for you. However, there are steps to mitigate unwanted traffic. For instance, firewalls like ‘Wordfence’ and ‘Sucuri’ will help you in slowing down or stopping the rogue bot traffic.

Stepping on a faster plan is another option you can take. Most web hosts prefer throttling traffic on. This means there is a chance of purposely obstruct showing your Webpages so it will maintain the RAM and CPU for all sites that are hosted by the shared server.

There is also a possibility that this may happen in an active server running outdated software, too heavy Webpages with scripts and images, or hogging plug-ins. Here, content delivery networks will be of great help.

However, if you want to avoid the expenses, you can reduce the size of the files, upgrade the software and use web servers that have more resources like port speed and RAM.

The hacker and scraper bots do not fall under negative SEO attacks. Some people may feel under attack because of their competitors. This, however, may not be essential. On any website, when this goes up for related expressions in traffic, it will come under criticism. This is because it is a regular activity on the web.

5] Too Many Outbound Links

Most SEO Company based articles you read, you find that link-sharing and providing links to other sites is the best way of building traffic. But adding too many outbound links, this will give more weightage to the links from your site. Therefore, you need to stick with more inbound links than outbound.

6] Folder Restructuring

Several elements in the site get changed or often restructured, even when you are not aware you are doing it. Spiders crawling on your site will have their path through your files. When anything is restructured, there is a possibility of throwing the algorithm off and leaving you with a lower PR. However, this will only be for a short period.

7] Too Many Keywords

Even though you may not be practising keyword stuffing openly, when you fill your content with a bunch of similar terms and links, your content can still come across spam-like a spider. If your content keyword density is higher than 3 per cent of content that has a low word count, this will lead to stuffing, and that may lead to a Google penalty for your site.

8] Duplicated Content

Other factors will affect your ranking on par with duplicate content, some of which include nested table structuring and multi-language content. However, this requires more attention as people do not always understand what duplicate means. They may understand it as copied plagiarized content. But this is not the case. Even when you rewrite something, it can come out duplicated if you use similar keywords or if you have several and related words in it.

9] A Frequently “Down” Site

Most people have their sites hosted on servers with ideas of excellent uptime in 6 days per week. Experiencing downtime weekly seems like too much for you; however, it is an eternity of an algorithm running your site. Therefore, if your website is down, you will see a ranking dropdown.

10] Hacking

There is a possibility of a site to get hacked sometimes. This may lead to proxy Webpages and links to be created. This will hurt your ranking. The best way to tell if your site has been compromised is to use the site’s FTP analysis software.

Once you have signed in with an FTP client to the web, you can sort your file based on the dates that have been updated. The folders and pages modified recently by you might be hacked Webpages.

You should use common sense when diagnosing hacked files. For instance, files that are created by constant different plug-ins like backup software will generate files that have been modified recently.

Another best way of checking hacked files is checking through Google search Console in the indexing sections. Here you will see the indexed files that you did not create.

Overall, there are several reasons why traffic pattern change. Identifying the cause of these changes and get in touch with the best SEO agency in Mumbai, and they will help you in improving your sales, traffic and business revenue.