Know the Simple Guide on How To Conduct Backlink Analysis
Link building is known to be an invaluable part of SEO. It’s the top thing search engines look at when determining your website’s ranking. You may be developing a new link-building strategy to see where you currently stand. Let’s talk about backlink analysis.
Backlink analysis is a comprehensive review of your website’s backlinks used to analyze site performance and identify issues that may affect its search engine ranking. In short, they’re like the SEO version of going to the doctor for a check-up. Completing this process will allow you to understand the health of your site and what factors are contributing to its ranking.
Perhaps you are seeing a sharp drop in rankings on your website or you are not seeing the progress you had hoped for. In that case, it will show you very precisely how your website measures up against your competitors. You can get a solid analysis of what tactics your website’s competitors are using and what you can apply to your process.
Ultimately you’ll find it’s an opportunity to identify new growth opportunities that you haven’t yet explored. You owe backlink analysis to yourself to do an in-depth search for huge potential backlinking to help your website rank.
How do you analyze a Backlink Analysis?
You may also want to know how to analyze a backlink. It is discussed below –
- Choose the website that you want to analyze
Naturally, you’ll want to analyze your website and also narrow down the competing sites you want to review. But keep in mind you’ll want to choose sites that offer similar products or services and are currently outranking you for your target keywords.
- An auditing tool must be selected
If you can handle a manual backlink audit for backlink analysis, you should probably use a backlink tool that is more efficient and already has the key features you are looking for in the tool. Note that backlink checker tools vary in price and capabilities, but you’ll usually find them as a category within an SEO tool.
- See a quick overview
When starting the backlink analysis you will see a quick overview if you select your auditing tool. Enter your domain name in the search bar according to the method and see the quick results. You might start with a ton of data to get a quick idea of how your site is performing. But focus on these metrics to get the right idea:
- The total number of backlinks: Check the total number of links pointing to the site. For example, suppose website G writes a blog post and hyperlinks to a page on website H, this should be a backlink. If this number is too low, your page may not rank well.
- Referring domains: The total number of websites pointing to your site should be verified. Suppose website G points to website H and counts them as a referring domain. Ranking these domains by authority can give you an idea of how valuable these pages are to your rankings and subsequent promotions.
- Top Linked Pages: Each of the pages on a website gets the most backlinks. But keep in mind that this may indicate the best content type for link building.
Repeat this step with your competitors to set a benchmark for your website. Depending on the tool you use, you may be able to compare these metrics on the same page without going back and forth depending on the tool you use.
- A detailed analysis should be done
Start by looking at anchor texts, the words used to hyperlink your webpage. This is a sarcastic way to identify spammy backlinks that can break the rankings of your website. If you are not sure if the referral domain is spammy, check if the anchor text is related to your website content.
If it matches the junk section of your email and if you see it contains crude language, you probably know it as spam. In the case of backlink analysis, you can reach websites the moment you identify these links.
- See what your competitors are doing for their websites
Even if you dive deep into your domain, comparing your results with your competitors is crucial. Review the referring domains for the website that your competitor is outranking you for If there is a slight overlap between your list and your competitor’s, it can give you direction on which domains to target for your website. Investigate to verify if they are growing much faster than you. Remember that it is also helpful to compare your backlink acquisition rate with your competitors.
Exploring backlink analysis may seem like a daunting task to you but remember that it is very easy to perform. It is an essential part of your SEO strategy and will require constant maintenance. Done right this will give you valuable insight into both your website and your competitors.