Since the time, the concept of promoting Websites came into existence, the Search Engine giant, Google has come up with regular updates in the methodology to rank the Websites. The Google Algorithm Updates (Panda and Penguin) are generally considered by many Internet Marketing Service Providers as the medium by Google to increase its revenue.

But the fact is, Google has always believed in providing the best result based on the search by the User, it has always been a Search Engine known for its quality results to its Users. To maintain this constancy and provide the user with more quality results, Google brings in regular updates.

After the recent updates by the Search Engine Giant, Google made few changes that marked a new concept in the Search Engine Optimization history. One of the most crucial parts of SEO, back-Linking generation has been drastically changed and now the search engine bots hunt for quality back-linking. With this revised concept somewhere the algorithm of the process has changed.

No more submitting your links to numerous irrelevant websites gets you a good ranking. This change has revised many positions of Keywords.

Google has always tried to improve the search engine results by rewarding high-quality websites and reducing the chances of auto-generated blogs and poor quality websites of ranking high. Post the Updates, some changes did take place and many webmasters have found it difficult to improve their Promotion Strategy Plan, using the same old backlink building techniques.

To make the optimum use of the current phase, another medium Google considers is the Quality of the Website. What is a high-quality website?

A high-quality website has the following characteristics

  • Unique content – Content that is not only informative but also has the optimum use of the keywords to be targeted. Unique content that is executed smartly to target the keywords.
  • Accessibility – With the growing Technological world, things are getting more mobilized. Tabs and smartphones are replacing Desktops, therefore it’s very important to grow with the demand and have websites that are accessible on Tabs and Smart Phones.
  • Navigation Structure – The navigation Structure of the Website should be reliable and user-friendly. When End-user enters the website, they should have an absolute structure of the website.
  • Web Optimization – Optimizing Website for Search Engines has many benefits but it is important not to overdo it. A good quality website needs to have non-optimized content as well. The reason is that algorithms can sometimes interpret over-optimization as an attempt to game the system, and they may take measures to prevent this from happening.
  • Placement of Ads on Site – It is not something bad for a website to have ads or promotions but these should not distract the users from finding the information they need.
  •  Site Loading Time – A high-quality website loads fast. A fast website will rank higher but will also create more conventions, sales and loyal readers.
  • Social – Social media changed our lives, the way we communicate but also the way we assess quality. It is expected for a good product to have good reviews, Facebook likes and Tweets. Before you decide to buy or not, you may examine these social factors as well. Likewise, It is also expected for a good website to be socially accepted and recognized.
  • User Engagement– Do users spend enough time on the site and read more than one pages before they leave? Do they interact with the content by adding comments, making suggestions, getting into conversations etc.?

With the Updated Search Engine Algorithm, the Search Engine Marketers have to check the guidelines before beginning the Project.

Nirlep Patel
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.

0 Comments

You may also Like:
Google’s Brand New December 2020 Core Update

Google’s Brand New December 2020 Core Update

Google rolled out its latest core algorithm update on December 3, 2020, creating a frenzy in the SEO world! Google’s core updates always create anxiety and panic in the SEO community as they do not know how a core algorithm update will impact their website. It is the...

Amazon SEO: How to Rank Highly for Amazon Searches

Amazon SEO: How to Rank Highly for Amazon Searches

Growing a successful business is the dream of every online retailer. Amazon is a great platform for them to display their products and earn income. But studies reveal that most of the businesses on this platform fail because of the lack of knowledge of how to get...

Know About Crawl Budget And Its Effects On SEO Services

Know About Crawl Budget And Its Effects On SEO Services

Crawl budget refers to the number of pages that the search engine will crawl on your website on a particular day. The number of pages crawled varies every day. There are a lot of factors that contribute to Google’s crawling. The numbers of errors on your site and the...