There is a paradox at the heart of search engine optimization: the more you know, the more you need to know. The more people search, the more you have to search to find what you want. Searchers get smarter, and search engines get smarter;...
Vrushali
Hey there! I am an SEO specialist, working as the Head of SEO at GBIM Technologies - one of India’s fastest-growing internet marketing companies. Here, I lead a brilliant team and oversee their On-page SEO, link building, technical SEO, Google tools and review their performance reports for hundreds of clients abroad. I began my journey in the ever-growing field of SEO some four years ago. Since then, I had the honour to learn the nuts and bolts of this field from some of the leading SEO and digital marketing gurus in the industry. During my time here, I have absorbed a great deal of knowledge on handling every type of client, from brick and mortar businesses to large scale companies, while driving optimal SEO results to them. Honestly, I owe this phenomenal success to the fantastic support given by our company’s higher management and the solid foundation laid by my SEO team.
Top 4 Challenges for Brands Using International SEO Companies
The work of SEO or Search engine optimization is quite complicated in itself when having a common language of communication but if you have a foreign language and the nuances of an overseas market in the mix, things get even more...
Outbound Links to Authority Sites Good For SEO?
What Is Outbound Link? When you look for information about something online, the first link that comes up is often an advertisement or article that has nothing to do with the thing you searched for. This is called Outbound Link. Outbound...
6 Easy Ways To Boost Local Google Searches
Local businesses should concentrate their efforts on boosting their Google search rankings in local searches. These searches always carry the highest click-through rates, and 88 per cent of consumers say they wouldn’t consider a business at...
5 Essential Shopify SEO Tips to Get More Organic Traffic
You have probably heard that the number of visitors on your website is a direct reflection of your e-commerce success. But getting traffic is not that easy. Search engines are complex mechanisms that continuously change the way they rank...
12 Questions to Ask When You’re Hiring a Local SEO Agency
Employing the services of a local SEO agency could help you skyrocket your business to a higher level. However, to drive exceptional results, it is essential to hire a reliable agency. Thus, asking the correct...
13 Useful Tips to Help You Create SEO Friendly Content
SEO optimised content is not user friendly; this is a very big myth. Well written and well-optimised quality content helps leaps and bounds towards elevating your ranking in the search results. However, creating such hallmark and credible SEO...
14 Most Annoying Reasons Why Your Google Rankings Might Drop
Waking up to a dropped or disappeared search engine rank will have you hoping that you are yet to wake up from a bad nightmare. And that your web page's standing will be as high as ever once you simply wake up. This is but natural due to the sheer...
Google Lighthouse 8.3.0 Update
What is Google Lighthouse? Google Lighthouse is an online portal that allows you to acquire in-depth information pertaining to your website from Google's point of view. It is free for anyone to avail of the services. Marketers primarily use...
Reasons Why Video Content Marketing is More Important than Ever
Video content marketing is the process through which businesses create video content to increase their internet visibility. Video is often shared on a social network or on YouTube, but it may also take the shape of webinars, classes, self-hosted...
Site architecture – 4 ways a silo structure will boost your SEO
In this digital world, having a website for the business is important. A website acts as the transmission portal between the business and the potential audience and the front face of any business. Almost every business nowadays relies on a website...
How To Get Backlinks for a Small Business Website
As an owner of a small business website, one does feel difficulty in getting his/her site noticed online, especially when there are those big guys present too. This becomes more severe when you are not very much aware of what SEO is and how it...