People who are in the field of digital marketing or online marketing know the advantages of Google Tag Manager. Those who are not familiar with this tool might wonder what it is. In fact, many online marketers find it easy to track code after its...
Nirlep & Dharmesh
All About Structured Data : Employer Aggregate Rating
Sites like Glassdoor, Indeed, JobAdvisor use the Employer Aggregate Rating Markup for structuring user-generated data like reviews ⭐️⭐️⭐️⭐️⭐️ of Companies, salary reviews, employees rating, and reviewing the company (also known as Review Snippet)....
Will Googlebot Speak HTTP/2 Soon?
Google recently dropped a bomb stating that Googlebot will soon speak the HTTP/2 language. What does this mean? It means that Google will soon support crawling over HTTP/2 websites. Google confirmed this upgrade by announcing it on their Twitter...
What Is Enterprise SEO And Why Do You Need It?
Enterprise SEO refers to various search engine strategies that are applied to improving the online presence of your company. There are a lot of websites owned by large scale businesses that require specialized strategies to direct traffic towards...
Structured Data: Local Business Schema
Do you ever wonder how Google Pops out a list of local businesses like restaurants or bakeries or grocery shops? How one search click for Best Restaurants In Mumbai on google gives you a systematic list of the best restaurants in the city? The...
Structured Data : The COVID-19 Markup
Owing to the recent Coronavirus Pandemic, Google has created the COVID-19 Markup. Data related to COVID-19 announcements, updates, emergency information is structured using this markup. Created in April 2020, this schema aims to display all...
Structured Data Part : The Course Schema
The Course markup is specifically designed for structuring the data of Courses for Google to understand their content and display them over search engines as SERPs. Example: When you search for Spanish courses in Mumbai, you are presented with a...
Understanding Structured Data
The following post is the first part of The All About Structured Data Series, where I will talk about Structured Data and its types in detail. In Part 1 of this post, I will be explaining the concept, its importance, important guidelines to follow...
How Does Performance Marketing Work in 2020?
2020 has changed Our approach to Performance Marketing. Today, Technological advancements and Consumer satisfaction dominate the workings of performance marketing. But first, let us understand this unique form of marketing. Performance Marketing is...
Structured Data : The Article Schema
In the previous post, I talked about the Schema.org markup used for coding structured data. In the following post and the other posts to come, I will talk about the different types of single structured data elements that form a part of the...
Structured Data : The Book Schema
Ever wondered what makes books and novels easily accessible over search engines? For example, a search for Rabindranath Tagore’s Gitanjali on search engines will provide you with an array of options like a list of websites from where you can buy or...
Structured Data : The Carousel Schema
90% of users prefer visually appealing search results over the same old blue blink links popping out of search engines. Search engine results that are visually appealing get clicked on more than the straightforward link-based search engine results....