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    Artificial Intelligence in PPC Campaigns

    • January 29, 2021
    • Nirlep Patel
    • 3 min read

    Google Ad Campaigns 

    Everything and anything that you can think of is getting automated. Artificial Intelligence bought a dramatic change in the world. Irrespective of your size of operations or industry you belong to, Artificial Intelligence has taken over easing up the manual efforts. 

    While every industry is trying to incorporate the use of Artificial Intelligence, then PPC Campaigns or digital marketing industry should also walk along with the latest change in the industry. Making use of AI in Google Ad Campaigns will help you in several ways. For instance, Google Ad Campaign monitoring, bid strategizer, keyword manager, and many other useful aspects to it. 

    Integrating Artificial Intelligence in Google Ad Campaigns will skyrocket the revenue graph of your business and enjoy the aligning perks. Putting manual efforts to carry out jobs like planning, strategizing, monitoring, and controlling the Google Ad Campaigns can be easily manipulated. Wherein, with the integration of AI in the same, no scope for biases will be left behind, giving accurate results and fair results to all the efforts put in. 

    In this article, you will be learning about how Artificial Intelligence can help you maximize the efficiency of your Google Ad Campaigns. 

    Without asking you to wait any longer, let us begin with the same. Here are a few ways why you must consider integrating Artificial Intelligence with Google Ad Campaign. 

    • By integrating Artificial Intelligence with Google Ad Campaigns you won’t have to worry about its efficiency. If you do plan your PPC Campaigns manually then you have to keep a regular check on whether the campaigns are working efficiently or not. But after integrating AI, you don’t have to bother about that, saving you a lot of time, that can be invested in taking many other important decisions for your company. 
    • With the help of artificial intelligence, you can match your business goals with the needs of your customers. In other words, signing your offerings as per the needs and wants of your customer will become easy after the integration of artificial intelligence. It will maximize the efficiency of your Google Ad Campaigns and ultimately increasing the conversion rates. Moreover, you will be able to optimise the cost-per-click or CPC of the keywords every time. By doing so, you will be able to attract more and more quality leads without having to dig nasty holes in your pockets or over boarding your marketing budget. 
    • Integrating Artificial Intelligence in Google Ad Campaigns will allow you to witness not only a dramatic dip in overall CPCs but a considerable drop in cost per acquisition, increase in unique clicks and an exponential increase in the total conversions. You can even leverage the power of smart biding by integrating artificial intelligence in the same field. 


    Benefits of Integrating Artificial Intelligence in Google Ad Campaigns 

    • Autonomous marketing optimization. 
    • Hyper dynamic targeting
    • Social campaign measurement. 
    • Cross social optimization. 
    • Dynamic AI Prediction. 
    • Dynamic bidding automation
    • Autonomous A/B Testing. 
    • Cross social network distribution. 

    By integrating Artificial Intelligence with Google Ad Campaigns, you will witness a sudden rise in not only the conversion rates but also in enhanced brand awareness, brand visibility, and credibility of the brand. 

    Nirlep Patel
    I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM. Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
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