Sites like Glassdoor, Indeed, JobAdvisor use the Employer Aggregate Rating Markup for structuring user-generated data like reviews ⭐️⭐️⭐️⭐️⭐️ of Companies, salary reviews, employees rating, and reviewing the company (also known as Review Snippet). Employer ratings are nothing but evaluations of hiring organizations compiled by users. The data of these ratings and reviews are structured using the employer aggregate rating markup and displayed over Google as SERPs.
If you Google Search say Working At ICICI Bank, a list of websites containing employee reviews, salary reviews, employee growth rate of the company will be displayed. The results will also show a 5-star rating.
This is how a review snippet looks. It contains the website link and description and below it will be the 5-star rating. The average rating of the company is shown using this 5-star rating scheme.
WHAT ARE THE VARIOUS PROPERTIES OF THE EMPLOYER AGGREGATE SCHEMA?
The prominent entity of this schema is the Employer Aggregate Rating. The entity further consists of various other entities like
- Best rating: this entity is the highest value allowed in the rating system. If not used, then it is assumed that the organization to be reviewed is a 5 Star.
- Item reviewed: the entity contains the name of the Organization to be reviewed. The item to be reviewed should point to an organization representing the company to be reviewed. Example: Best Banks to work for in India.
- Rating count: this property represents the total number of ratings of a particular organization.
- Rating value: this property contains a numerical rating for the item. It can either be a fraction like 3/5 or a percentage like 50% or a number like 5 or 4. The best Rating and Worst Rating scale can be used for rating purposes.
- Review Count: this entity is a number that states the number of people who have provided reviews or at least an accurate rating.
- Worst Rating : the lowest value of the rating system. Used when the rating scale is not a 5 point scale. If not used then a rating of 1 is assumed.
WHAT ARE THE VARIOUS GUIDELINES TO FOLLOW FOR IMPLEMENTING THE MARKUP?
PRO TIP 😎: The Guidelines remain the same as before seen with other structure data elements. Please refer to the previous posts of the series to know about the guidelines in detail.
- Your website should be able to generate user content. All users must be able to post their rating on the website and your website should host those ratings correctly.
- The number of ratings must resemble the actual ratings provided by users.
- The aggregate score of the ratings must be calculated correctly from the given user ratings.
B. Technical Guidelines:
- Make correct use of the Employer Aggregate Rating. The entity should be used for the page having the rating content.
- Ratings should be specific to the hiring organizations and not ambiguous. Example Top 10 Banks to work for in Mumbai, Maharashtra.
- Google uses the standard 5- point rating scale to rate hiring companies. If you use any other rating scale, then Google will convert it to its standard rating scale and display the ratings.
The various problems that crop up are solved with the help of a similar method explained in the previous posts of the series.
PRO TIP: If this is the first post you have read related to the ALL ABOUT STRUCTURED DATA SERIES, then please refer to the previous posts of the series for a detailed explanation on solving troubleshooting problems and guidelines to follow.
In Part I of the ALL ABOUT DATA STRUCTURE SERIES, I will talk about the MOVIE SCHEMA.