A Brief About Google Panda Update

Launched in February 2011, Google Panda Update aimed at rewarding high-quality websites and thereby downgrade the low-quality websites in Google’s organic search engine results. It was formerly termed as “Farmer.”
Google reported Panda’s roll-out has impacted nearly 12% of English language search results.
(https://www.forbes.com/sites/johnrampton/2016/11/29/everything-you-need-to-know-about-panda-4-0/#bfb7d5b33e9e)

Major Phenomenons Panda Update Targets:

Duplicate Content– Copied content that pops up on the internet in several places. Duplicate content may also appear on your website when you possess multiple pages featuring similar text with petite or almost no variation.

Thin Content– Not so strong pages with little relevant or substantive text and resources, like a set of pages determining numerous health conditions with few statements available on each page.

Poor Content– Pages that offer little value to human readers as they may not possess in-depth information.

Less trustworthiness– Content usually generated by sources that are not regarded as decisive or substantial. Besides, there are other parameters as well that Panda update covers.

How Can You Heal from Panda:

When the SEO industry is taken into consideration, Panda has often been deemed as an update from which it’s tough to recover. While there are always options available.
Relinquishing content framing practices
Checking website content for quality, usefulness, relevance, and authority
Make certain that given page content is relevant to a user’s search query.
Eliminating or overhauling duplicate content
Make use of Robots no-index, no-follow command in order to block the indexing of duplicate internal website content or other similar issues
(https://moz.com/learn/seo/google-panda)

A piece of advice: Publishers are advised to concentrate more on delivering the best probable user experience on their websites and avoid thinking about Google’s present ranking algorithms or signals.
Hopefully, few publishers did a fix on the Panda algorithm update, however, Panda was one of 500 search enhancements.
As a matter of fact, after the launch of Panda, Google rolled out a dozen of tweaks to its ranking algorithms and few sites inappropriately considered that changes or modifications in their rankings were associated with Panda.
Google further suggested that poor content on certain pages of a website may affect the entire site’s rankings.
Hence, eliminating poor content pages, merging, or even enhancing the content of individual shallow pages into more competent pages may help your high-quality content rank.

(https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html)

Author
I am an internet entrepreneur and also the Co-Founder of GBIM Technologies, India’s fastest growing internet marketing company. My forte lies in actively lending technical expertise in Search Engine Optimisation, SEM Google AdWords, SMM.Spanning about 14 years of focus on Digital Marketing, GBIM today has become one of the greatest digital marketing company. This could have been possible only because of the trust which our clients have on us, and the quality services we have delivered to them I have always believed that more is lost from indecision than wrong decisions and as a result, we have managed to create an environment where people are encouraged to challenge process and innovate. This culture has cultivated a highly motivated team with an open approach where anyone can share their thoughts and ideas freely.
Nirlep Patel

Contact Us Today

Our Team

    Please prove you are human by selecting the House.

    You may also Like:
    Google December 2021 Product Review Update

    Google December 2021 Product Review Update

    Google has introduced a novel search algorithm update known as the December 2021 product reviews update. This is the second that Google is presenting a product reviews update this year, the first one being in April. This particular update is curated to better reward...

    Google Rolls Out Product Feed Support To More Video Campaign Types

    Google Rolls Out Product Feed Support To More Video Campaign Types

    A tonne has been written about the importance of Google's E-commerce SEO package and why it's a game-changer for e-commerce businesses. It's true that the E-commerce SEO package can help your business get great organic visibility in both Google Shopping and Google...

    Facebook Ads vs. Google Ads: Which is Better for Your Brand?

    Facebook Ads vs. Google Ads: Which is Better for Your Brand?

      There are lots of ways to market your business. Traditional methods like newspapers, radio, and television are still effective, but the rise of the internet has also made it easier for businesses to promote their products directly to their potential customers....

    SEO vs. SMM: Why You Need Both for a Successful Strategy

    SEO vs. SMM: Why You Need Both for a Successful Strategy

      Search engine optimization (SEO) and social media marketing (SMM) are two of the most important online marketing strategies available today. Both are free, quick ways to get your business in front of millions of people every day, but each one operates very...

    Right Menu Icon