The definition of a ‘well designed website’ is not limited to the visual appearance nowadays. It is imperative for websites to be search engine friendly. Improving your website’s visibility depends primarily on the technical aspects of SEO. If those things are taken care of; the page rank of your website will see a considerable improvement. A website’s visual appeal is equally important to engage the audience, as well. However, let us not digress from the subject and try to shed light on the designing of SEO friendly website.

‘KEYWORDS’ are theKEY’

Keywords are pivotal in the search process and they relate your website to the search queries. The choice of keywords is as important as the description on the page. A good content is a mixture of healthy writing and the usage of keywords relevant to the page. However, overusing keywords, text, meta tags and links will result in the search engines completely ignoring your website.

LINKING IMAGES IS A BAD IDEA

Images are visually appealing, but it is always preferable to use text links to link out to the important content of your website.

CHECK YOUR WEBSITES’s URL and FILENAMES

Search Engines will look for keywords to quickly identify the contents of the page. A good practice would be to use the keyword in the URL of your website. This will increase the search engine visibility of the website.

CAPITALIZE THE ADVANTAGE OF SOCIAL MEDIA

In today’s era of internet marketing, social media has become a key part of SEO strategies. Facebook, LinkedIn, Google+, and Twitter helps a business build relationships and directly connect with the target audience. Incorporating these links on your website will help in promoting your business and generate more traffic via the social networking sites, well.

USE CSS AND JAVA SCRIPT

Using CSS and JavaScript will reduce the size of your pages and considerably decrease the download time. Faster download time will allow the crawler to index your page faster and improve your ranking.

THE CONTENT SHOULD BE INDEXABLE

Search engine crawlers often ignore the non-text content such as Flash and Java applets. It is strongly advised to keep your content in HTML text format. This is the best way to make sure that the keywords that you use visible to search engines.

About Dharmesh Patel

It is with great pride and utmost responsibility I humbly accept being known as Mumbai’s visionary creator of successful SEO values. I have professional expertise in developing target rich SEO campaigns, Google Adwords, Facebook Marketing, Google analytics tactics. I also possess a gamut of associated technical know-how. As the Co-founder and director of Mumbai’s best SEO company, GBIM Technologies I have the resources and capabilities for optimizing online businesses to accomplish target goals. Over five years of focused learning and experience in SEO and digital marketing has honed my skills, improving organic search engine rankings for online businesses. I achieve set targets with a unique and creative approach based on research and analysis.