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6 Instagram Marketing Trends You Need to Know in 2022

Instagram Marketing Trends in 2022

Instagram is currently the most popular photo and video communication social network. With Instagram on the emergence, we know that a lot will happen on Instagram over the coming months, mainly Instagram marketing.

With over a billion people using Instagram each month, leveraging Instagram’s reach for firms is a significant success strategy. However, the ever-changing popularity of social media and its fast-paced trends can be enormous for many users and keep marketers on their feet.

Knowing the recent Instagram trends by hiring the best social media marketing company in Bangalore is a great way to increase your business’s Instagram presence and provide prospective consumers with what they want this year.

By concentrating on the Instagram marketing trends we’ve included, you’ll be able to create a strong impact on social media and high-quality content that will pique the interest of your followers.

  • Suggested and Chronological Content Feeds

A Chronological feed is essentially used in social media platforms with the help of the best social media marketing agency Bangalore to display content to users in a chronological format via a timeline or newsfeed. Instagram users can customise how their home screen appears.

Instagram has discovered a new way to keep visitors trying to scroll — the Suggested Posts feature. When you come to the end of “new” content in your feed, you’ll start seeing content from accounts you don’t follow, similar to how the Explore Page works. Creator-led shopping is set to revolutionise how we order online, and the chronological feed is scheduled to return because we’re about to see a lot more suggested content.

  • Merged Video Formats

Instagram will combine all video formats, including video messages, Reels, Stories, and the closed down IGTV, into Reels brief video layout. In 2022, Instagram’s top priority is to “integrate” all video types currently available on the platform all over Reels. By using the best social media marketing services in Bangalore, creators can use editing software tools to make one‘s online content stand out on Instagram Video.

The uploading process for video clips will remain the same. Still, Instagram has announced that “video clips in the feed will be 60 seconds long unless the video is qualified for ads–in which instance, the preview will be 15 seconds.”

  • Brand Personalities

Instagram is no longer used solely to publish visually stunning photos. The app is now alive to something far more powerful: community and conversation. What effect will this have on the presence of businesses and content creators? This means they’ll have to put their personalities on display for the audience.

Whether you choose to create more Instagram Stories, experiment with Influencer Reels, go live, or hire the best social media marketing company in Bangalore for bringing your personality to the table is essential in 2022. Turning up on Instagram Stories, adding your voice to Instagram captions, or experimenting on camera for Instagram Reels are all examples of how you can do so.

  • In 2022, the link sticker will be an exciting feature to use.

Link Stickers are the most recent interactive stickers you can use in your Stories. Like most Instagram stickers, Link Stickers have a reasonably consistent appearance – a rectangular component with a Link on a white background. Simply tap on the “add sticker” icon in create mode and select the “link” sticker to add an external link to your story.

You’ll be asked to enter the URL, and you’ll also have the opportunity to edit the sticker text if you so desire. It creates a massive potential for local brands to direct traffic to another site or platform.

  • Community Engagement Features

It’s no surprise that Instagram excels at conversation topics and audience engagement. Because of its playful nature, Instagram is constantly coming up with new and creative ways to interact with its users: from emoji reactions and interactive Story stickers to Instagram polls, the platform certainly knows how to drive and sustain conversations, and we all know that the key to having able to engage communities is to have ongoing and genuine conversations.

To boost engagement even further, you can hire a social media marketing agency in Bangalore to know Instagram’s features in a much better way- this will help you to find out what your followers believe about your brand.

  • More Live Content

Instagram Live usage increased significantly between 2020 and 2021. Research suggests that this rise is because people are not designed to be isolated from others for long periods. People have used social media to feel a sense of belonging since then.

Every day, over 1 million people will watch Instagram Live. We’re likely to need to hunker down all the time and turn to our phones for consolation and the ability to connect again in 2022, so brands with a powerful Instagram Live content marketing strategy will be able to communicate with their supporters very well.

Nirlep & Dharmesh

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