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Image SEO: 6 Actionable Image Optimization Tips

by | Jul 22, 2021 | SEO

Try These Image SEO Techniques

Images are essential for making your content more accessible, appealing, and engaging to consumers, but they are also crucial for SEO. It is a proven fact that most bloggers grab maximum traffic from image searches. It increases the need to hire an SEO agency in Bangalore to boost your image search through Image SEO techniques. 

For starters, they provide critical contextual information to search engines. Second, optimised pictures improve website-loading speed, which boosts user engagement and searches engine rankings. Continue reading to know the best SEO services in Bangalore to enhance the order of images.  

  • Name Your Images Properly

Google provides a list of its own picture best practices, and one of the most basic lessons is that you should use descriptive image titles. When uploading photos, make this a part of your checklist. If you’ve previously posted pictures to a website, change the filenames to be more descriptive. It won’t take long and will be a good use of your time.

  • Resize Images to the Display Dimensions

Another frequent problem with pictures is that the image file has significantly bigger pixel dimensions than the image used on your site. The primary camera of an iPhone X, for example, takes pictures with a resolution of 4032px x 3024px. However, let us assume the maximum width of this picture on your site is 600px.

The file size difference between a 4032px comprehensive picture and a 600px wide image is considerable, and utilising numerous images that are bigger than their display size may cause problems.

  • Superfluous Information in the Text Alternative:

There is usually no need to add terms like “image,” “icon,” or “photo” in the alt text. People who can see will already be aware of this, and screen readers will alert them to the existence of an image. In some instances, distinguishing between paintings, photos, or illustrations may be necessary, although it is preferable to avoid the more general usage of the words.

  • Resize Your Images

The proportions of a picture are referred to as its image size. The file size refers to the amount of space required to store it on the server. Images with better quality and bigger size significantly slow down website load times. While they perform well for print reproduction, they must be scaled down without sacrificing too much quality to function effectively on the web.

  • Optimize Image File Names

The correct file name is critical for your page’s SEO and ranking in image search results. To maximise Image SEO, save your system with relevant and descriptive keywords.

Include the target keywords at the beginning, separated by hyphens. Use underscores sparingly since search engines do not identify them and will not see the words separately.

  • Leveraging Image Title Attributes for Higher Ranking

This means they keep users on your page longer and generate RankBrain-centric usability signals, both of which are required for higher rankings. The best SEO service provider in Bangalore understands the importance of Alt tags. Image title tags also provide helpful information to readers. Therefore, failing to use image title characteristics and captions, or failing to use them properly, means passing up chances to engage and educate readers and search engines.

If you are having trouble getting your material seen, consider hiring a professional company for the best SEO services in Bangalore. These image techniques for optimizing your SEO will increase your content’s likeability to search engines and human users.

Author
Hey there! I am an SEO specialist, working as the Head of SEO at GBIM Technologies - one of India’s fastest-growing internet marketing companies. Here, I lead a brilliant team and oversee their On-page SEO, link building, technical SEO, Google tools and review their performance reports for hundreds of clients abroad. I began my journey in the ever-growing field of SEO some four years ago. Since then, I had the honour to learn the nuts and bolts of this field from some of the leading SEO and digital marketing gurus in the industry. During my time here, I have absorbed a great deal of knowledge on handling every type of client, from brick and mortar businesses to large scale companies, while driving optimal SEO results to them. Honestly, I owe this phenomenal success to the fantastic support given by our company’s higher management and the solid foundation laid by my SEO team.
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