“What is content writing?” “Are my writing skills enough for it?” … “Should I be technically sound?”
These are some typical questions that amateur writers usually have in their minds. You must be wondering why they are referred to as writers, and not as content writers. Contrary to popular belief, there is an extensive difference between the two, although the roots of the field might be the same.
Today’s social media marketing has driven businesses to focus extensively on the content that’s written on their website. We have to understand that it’s not the 1990s anymore, and content today has subsumed the social trends, as well. Yet, there are essential facts, which are ignored while developing content. Many businesses higher SEO services to promote their websites socially and, most importantly with respect to the trend. Before you’re ready to dive in the ocean of Social Media, it is important to get a deep understanding of content writing and its styles. Content writing is one of the most important aspects of SEO services. It plays a major role in hooking the audience for longer and getting their desired attention. It is well said, a website with lots of informative and creative content is sure to engage and interact with your audience as opposed to those websites that have only the basic information about products. Let’s shed light on some key points that are essentially important for content writing.
- UNDERSTANDING THE THEME IS IMPORTANT
Although this might sound very crude, yet it is of the utmost importance. “Rome was not built in a day”, does this ring a bell. Make sure that the topic is thoroughly understood before the writing has begun. Writers tend to manipulate data found on various blogs, re-writing it as their own. The content reflected on any website should be target oriented and keyword specific. The theme of the content should always be kept in the mind while writing content. A content writer should draft content with the utmost precision. All the important points about the theme, topic and interests of the audience. It should be able to give adequate information about the product or topic but appealingly and interestingly. One should use Keywords smartly and place them strategically across the content.
- PEOPLE WANT TO READ AND RELATE
Alienation with respect to anything will result in negative publicity. Social media targets everyone today; and users are online 24×7, reading, twitting, following, blogging, and commenting on posts that they like and relate. A technical blog might require the usage of technical terms, keeping in mind the subject, but too much of intelligence portrayed might kill the interest of even the most tech-savvy minds. The same goes true with respect to the non-technical blogs as they might require an element of casualness; do not over-stress it. You can use day to day problems, examples or issues to emphasize a particularly important point in your content. Using some examples will help your audience to better understand the topic and hook their attention for longer. Note: using too much casual language and frequent examples for things that do not demand explanation can turn off your audience and hamper the quality of your content. It is imperative to strike a right balance while writing content.
- OLD IS GOLD but “NEW” IS THE NEW VIEW
Be updated about anything and everything that relates to the field that the content is written for as this will keep the target audience keenly interested. Keep in mind that technology is evolving greater than the speed of light. Market trends tend to change drastically, and the users get hooked on to new ideas instantly. Use the latest trends and styles while drafting content. Keep yourself updated with the latest happenings in the industry and use the information cumulated strategically.
- THE WRITER IS FIRST A READER
Its said that, “to be a good speaker, one must be a good listener”. Apply this analogy here and the rest should be fairly easy to comprehend. The linguistics of social media can only be understood by reading what is in vogue. Educate yourself with the happenings around and read what people are reading. After figuring out “the what “, most importantly, understand “the why”. Nothing can be too farfetched beyond comprehension. This will give you a great deal of success in connecting with the audience. A writer must be an avid reader and must have a flair for reading and collecting information. He/she must be able to draft an appealing and interesting story including all the important points for a brand’s perspective.
- GREATNESS LIES IN SIMPLICITY
Einstein said, “Great people don’t do different things; they do things differently”. Many content writers have had the notion of trying to write something out of the box that would captivate the target audience. The number of writers achieving this is fairly marginal, and there is no such secret for their success. The content should be simple enough to be understood and at the same time penetrative enough to explore the concerned matter. Using high vocabulary often is not going to grab the attention of your audience and give the desired outcome to the brands you are working with. But how simply and correctly you present your content is going to help you achieve the SEO objectives and goals. Try being to the point and give maximum unique and worth reading information to your readers.
The consideration of the above points will help writers to develop much better content, but it also is important so as to how the writer perceives the subject. Content has the power to immerse your audience into your brand; it helps the brand to interact and engage with the audience. A well written crisp content has the power to reach millions of people. All a writer requires is the potential to draft a compelling and interesting draft that revolves seamlessly around the subject given.