Every marketer is harping about SEO services, site rankings, traffic and keywords relevant to search engines. In the competitive digital world, technical SEO is like a revolutionary strategy that enhances your website indexation, ranking, and crawlability. There has been a digital marketing revolution sort of scenario in Mumbai. Enhancing technical SEO is a matter of concern for every Digital Marketing Company in Mumbai. For technical SEO, it’s a good choice to opt for the professional services of a decent SEO Company.
With an ample amount of options available on the internet today, it can be easy to get lost and reach a point of no return. Hence, this article would stress on the 3-step framework that will help you understand the target points while dealing with technical SEO.
Indexing and crawlability – Before appearing on the search engine, Google indexes your website pages. By adding the indexing and crawlable capabilities, you can ensure that search engines are able to find important pages on your website. In order to do so, here are a few things that your website must do:
Web pages indexing – it is important to keep an eye on indexation status of your website. It can easily be done by typing the site address on the search engine and with the help of a crawling tool or logging into Google search console and moving to Google index and then coverage, you can know if the total number of URL’s in your database match the number of indexed URL’s. If not, it means that there are duplicate URL’s or there are URL’s that contain non-index Meta tag.
Crawlability – with the help of Robots.txt, you can have a fair idea about the crawling capabilities of your most important pages along with other related problems like
- Orphan pages
- Non-index meta tag
- X-Robots-Tag headers
Improving your crawl budget – Crawl budget is a given period in which search engines crawl on your website. More than the ranking factor, it would tell you how often Google crawl and indexes your website and give you an opportunity to identify technical SEO issues.
Site Structure and Navigation – Websites that are easy to navigate helps the search engines police and users to explore the website as well as understand its content. There are a few steps that you can take to improve the navigation and crawlability of your site.
Review Sitemap – you need to ensure that your sitemap is up-to-date without any errors, redirects and blocked URLs.
Check internal linking structure – keep your navigation clear as it is easier for search engines to understand the context of the website. Look for broken or orphan pages and ensure to remove them.
Create a logical hierarchy – Your site should take your users to the target page in just 3-clicks from the website. Therefore, your site should be logically mapped so that it understands the users’ requirements quickly.
Monitor your hreflang tags – it is important to regularly monitor and fix your hreflang tags as well as use the best implementation method for what you are targeting to achieve.
Website Pace – If your website has an optimum speed, your users would have a better experience of navigating. There are no buttons to increase the speed, but technical fixes that can improve the navigation experience.