Lead Generation Using SEO?
Generating leads can be done in many ways like Email Marketing, Radio, TV, Offline Media (Banners, Hoardings) or Cold Calling. But for getting the highest impact and great success ratio, one needs to do things differently. For past 10 years, lead and inquiry generation for any kind of business depends upon digital marketing especially “SEO”, which alone contributes 20- 30 % of market ratio for generating leads. But for some businesses SEO could be the “bread and butter” for marketing which could help in producing 70- 80% lead generation.
The key challenges today are in terms of the last two–trust and ethics. We at GBIM work together to build the trust of our clients and also believe in maintaining business ethics which makes both of us successful in today’s competitive world
So here’s the reason:
If you want your company to expand; gain terrific leads, convert inquiries into a business generating opportunities and enjoy quality improvement in financial growth, there is no better alternative than SEO. But it is very important for you to choose a right SEO professional there may be many SEO companies which may provide you services at an affordable or cheap prices, but that may not serve your purpose. While choosing an SEO company you should always look for the best SEO expert who can help you plan a strategy and thus making you achieve your goal.
A common saying “Patience is not the ability to wait but how you act while you are waiting”- Joyce Mayer. This quote is also applicable for SEO. One needs to be calm and patient enough to observe better results.
“If Change does not come with time, time will change you “. A decade back SEO was the only source to generate leads, it used three simple signals to optimize a website like title, meta-tags and few link farming techniques which produced successful results for the business owners, But today’s scenario is different; Google is becoming smarter with time, It works on quality to produce better quality results for their clients, If you apply the same methodology then you may be penalized. There are more than 1000+ signals by which websites can be optimized. Today’s SEO also encompasses higher Brand Credibility, Online Reputation, and greater impact on Return on Investment (ROI).
No matter how big or small your business is, Local Business like Health Clinics, Education, or International businesses like Software, Pharmaceutical or any E-commerce company uses SEO as a vital role in digital marketing.
In today’s competitive world, there is a major challenge which to gain and maintain the top ranking. Getting a top ranking is not impossible, “Strategy “ acts as a success mantra in getting a top rank, which could be delivered by expert professionals in the field of SEO. A dedicated SEO optimizer starts increasing visibility of a website in Top search engines like Google, Yahoo, Bing, etc. In the race of search engines, Google is the top contender. In order to produce a quality search result to users, Google updates New Algorithms like Penguin, Panda or Humming Bird. A website that does not meet Google quality guidelines is constantly at risk of toppling down the rankings or could be removed from the search engine. So for a professional SEO strategy, the first rule is to work with quality, whether it’s on-page or off-page.
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