How SEO can enhance lead generation?
Generating leads can be done in many ways like Email Marketing, Radio, TV, Offline Media (Banners, Hoardings) or Cold Calling. But for getting the highest impact and great success ratio, one needs to do things differently. For past 10 years, lead and inquiry generation for any kind of business depends upon digital marketing especially “SEO”, which alone contributes 20- 30 % of market ratio for generating leads. But for some businesses SEO could be the “bread and butter” for marketing which could help in producing 70- 80% lead generation.
The challenges in today’s era is to believe in what one does which is nothing but the trust and the work ethics that are being maintained.
Trust and ethics
If you want your company to expand; gain terrific leads, convert inquiries into a business generating opportunities and enjoy quality improvement in financial growth, there is no better alternative than SEO. But it is very important to choose a right digital marketing agencies that are well versed in serving SEO along with other aspects. Considering the fact, you may find a lot of SEO companies providing services at an affordable or cheap price, but they may not serve your purpose. While choosing an SEO company, you should always look for the best SEO expert who can help you plan a strategy and thus make you achieve your goal. The thoughts of either getting compromised with the services or getting the best results is always a choice.
A decade back, SEO was the only source to generate leads by using three simple signals to optimize a website which are title, meta-tags and few link farming techniques which produced successful results for the business owners.
But today’s scenario is different, Google is becoming smarter with time thereby working on quality to produce better results for their clients.
In today’s competitive world, there is a major challenge which to gain and maintain the top ranking. Getting a top ranking is not impossible, “Strategy “ acts as a success mantra in getting a top rank, which could be delivered by expert professionals in the field of SEO. A dedicated SEO optimizer starts increasing visibility of a website in Top search engines like Google, Yahoo, Bing, etc. In the race of search engines, Google is the top contender. In order to produce a quality search result to users, Google updates New Algorithms like Penguin, Panda or Humming Bird. A website that does not meet Google quality guidelines is constantly at risk of toppling down the rankings or could be removed from the search engine. So for a professional SEO strategy, the first rule is to work with quality, whether it’s on-page or off-page.
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