VEMC

Vijay Engineering & Machinery Company (VEMC) is an authorized Water Pump distributor of multiple brands for more than 60 years.

Vijay Engineering & Machinery Company (VEMC) is an authorized Water Pump distributor of multiple brands for more than 60 years. With progressive outlook and strong foundations place them amongst the best players in the field. They have a strong foothold in the market since 1948, have achieved several milestones and equipped themselves with an extensive variety of fluid engineering products. They have a Pan India presence and are associated with the best brands in the field of water, enjoying uninterrupted working relations from the past 4 years as reputed Water Pump Dealer.

Task
  • To drive maximum traffic onto the website.
  • Increase online presence by boosting brand awareness.
Challenges

There were many obstacles when we took up the project:

  • Some of the essential features of an HTML like Meta tag & Heading tags were not there.
  • There was content on the website, but was lacking in terms of keywords richness.
  • The images on the website were also not optimized in terms of SEO.
  • The website also lacked canonical tags.
  • Keywords competitiveness were too high.
The Strategy

GBIM SEO team took up the challenge & came up with an effective strategy to overcome these difficulties.

  • The Meta tag & Heading tags were rectified and were made SEO friendly.
  • The content of the website which was lacking in terms of keyword richness was re-written from the experienced & creative content writers of GBIM.
  • The images were optimized so that the Google crawlers can crawl them for the keywords.
  • The canonical tags were placed.
Result
The strategies adopted by GBIM proved fruitful. The ranking for keywords improved drastically. It also helped in boosting everything from Total Visit, Average Visit Duration to Page views with decrement in the bounce rate of 63%.
Total Visit, Average Visit Duration to Page views with decrement in the bounce rate of 63%.

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